Social Media Marketing is a must-do for any growing business. The internet is now the #1 resource that people use to find what they need. So it’s common sense that you want to market online. You want to be seen where your current and potential customers already browse. They’re on social media sites.
What is Social Media Marketing vs. Social Networking?
“Social Media Marketing uses platforms and tools for sharing and discussing information. Social Networking is the use of communities of mutual interest to connect to others.”
– Lon S. Cohen
How Social Media Marketing Works
Increase your website’s traffic by making sure that you establish a presence on the social media sites that your Target Audiences check every day. You’ll learn how to:
- effectively listen
- engage in online conversations
- post search engine optimized content that attracts new visitors to your site
- establish your brand as an industry subject matter expert
- jump start your online media to help your business grow & profit
Offline media delivers messages that are released and gone in minutes. But social media is an investment that is available to online searchers forever. And that pays you unlimited dividends.
If you’re not in the social media marketing game yet, you need to join soon. Or it may be very, very difficult and expensive to catch up.
Your Social Media Marketing Strategy
It’s important to develop a Social Media Strategy, which takes focused research to develop. In the long run, research ensures that you aren’t wasting your time and financial resources. You won’t be frustrated with social media efforts that don’t pay off in real customer growth. Expert social media planning and execution will reach your Target Audiences, increase online and offline visitors, and convert them to Buyers.
6 Reasons Why Social Media Marketing Grows Your Business – and Profits
Social media is not only good for business, it’s imperative. Your competitors are increasingly effective with their digital media. So tracking their progress and staking your own competitive claim online is no longer optional. It’s required. Just a few of the immediate benefits include:
Dramatically showcase your business – social media marketing is the perfect way
Social media has revolutionized how business works. Through social media, now you can easily (and cost-effectively) educate and impress your current and potential customers. For example, you can easily video customer endorsements and share them with your social media connections. Testimonials are super powerful. People love them. And Google loves video.
Increase your business’ credibility and reputation
Most professionals I know have a dynamic presence on LinkedIn. With a great LinkedIn profile, you can get important endorsements from your influential LinkedIn Connections. And you know the tremendous power of unsolicited endorsements. (They make ME feel good – you too?) It’s called ‘credibility by association’. That certainly makes attracting new customers, closing contracts, and growing your business a lot easier.
Connect with your Target Audience – on Social Media
Over 93% of marketers use social media for business. Does that statistic include you? Facebook is one of the most popular, with over 1.3 billion (yes, with a ‘B’) monthly active users. It’s a fact that 90% of people trust online recommendations from people they know. (See more Social Stats here.) Engage in the conversation and your brand will automatically be seen and heard. Remember that everything you post can be seen for a long, long time. So if you wouldn’t want it on the front page of the New York Times, don’t post it online.
Social Media Marketing delivers more traffic to your website
Just having a website simply isn’t enough anymore. Social media will increase your site’s visibility, if you’re well-optimized. But if your SEO work is still in progress, social media will help deliver more traffic to your site. Social Media is becoming enormously important to search engines. Have you noticed that many, many search engine results pages (SERPs) include a result from Pinterest? Or Facebook? That’s because these sites are well-linked, contain relevant and well-optimized content, get lots of visitors, and have a very high page rank.
All these factors, among others, weigh heavily in the search engines’ algorithms. You definitely want to be associated with these social media sites, with a link back to your own website (called a “backlink”). Backlinks from high ranking social media sites are very important. They show search engines that you’re real, your content is worth consuming, and you’re a go-to source in your niche.
Get AUTHENTIC customer feedback through social media marketing
When people (for example, your customers) have anything to share – good or bad – about their experience with your company, product or service – they share it on social media sites. People really enjoy expressing their voice. Through social media, their voice is amplified and their message is broadcast widely, possibly millions of times. When you listen online, the better you’ll understand your customers and the better your business decisions will be. Both online and offline.
Social Media Marketing works to grow companies
Social media marketing is now even more important to “hyper growth” companies, or those that self-report “significant” year-over-year revenue growth. Of the hyper-growth companies in a recent survey (about 16% of the entire group), 91% said social media marketing helped them “increase awareness of their brand”. A whopping 82% said it helped to “generate new leads.” Nearly three quarters of the hyper-growth companies increased their social media marketing budgets last year.