Lisa Chapman

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Powerhouse Headlines Every Blogger Needs to Use – Now by Lisa Chapman

Posted in: Marketing and Social Media June 6, 2014

By Lisa Chapman

Powerhouse headline examples

38 Exciting Examples from Bob Bly, “America’s Top Copywriter”

We recently talked about Bob Bly’s ultra successful direct marketing approach to writing headlines – they have four specific tasks. We talked about how to write your headlines to accomplish those tasks.

In this post, I simply want to give you Bob’s list of 38 powerhouse headline examples that you can adapt to grab your readers’ attention and draw them in to your copy. Here’s the amazing list:

1. Ask a question in the headline.

“What Do Japanese Managers Have That American Managers Sometimes Lack?”

2. Tie-in …read more      

Tips to Integrate Your Offline and Online Marketing Strategies by Lisa Chapman

Posted in: Marketing and Social Media May 27, 2014

By Lisa Chapman

Integrated online and offline marketing strategy

Guest Author: Jessica Davis, GoDot Media

Tips to Integrate Your Offline and Online Marketing Strategies

A central message, many marketing mediums. Interactions between the mediums attract more eyeballs to whatever it is that your message is promoting, and improve brand experience. Offline advertising drives a majority of online search queries – integration is essential to being found where your prospects may choose to look and encourage them along the sales funnel. If you market traditionally and digitally, integrating the two is not a challenging task. Here are four tips that can help you start strong.

A smart internet marketing strategy – ‘Hashtag’ your …read more      

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“Thanks again for all your hard work, Lisa. The business plan is looking awesome and there’s no way we could have done that without you!”



Russell Ries, President, BreathalEyes, LLC

“I hope more people discover your blog because you really know what you’re talking about. Can’t wait to read more from you!” -



Daniel Milstein, Author, The ABC of Sales: Lessons from a Superstar

“Lisa Chapman’s thoughtful and insightful approach to social media strategy was instrumental in the launch of an important initiative for craigslist founder Craig Newmark. She is a pleasure to work with.” -



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