By Lisa Chapman

38 Exciting Examples from Bob Bly, “America’s Top Copywriter”

We recently talked about Bob Bly’s ultra successful direct marketing approach to writing headlines – they have four specific tasks. We talked about how to write your headlines to accomplish those tasks.

In this post, I simply want to give you Bob’s list of 38 powerhouse headline examples that you can adapt to grab your readers’ attention and draw them in to your copy. Here’s the amazing list:

1. Ask a question in the headline.

“What Do Japanese Managers Have That American Managers Sometimes Lack?”

2. Tie-in …read more      

By Lisa Chapman

Guest Author: Jessica Davis, GoDot Media

Tips to Integrate Your Offline and Online Marketing Strategies

A central message, many marketing mediums. Interactions between the mediums attract more eyeballs to whatever it is that your message is promoting, and improve brand experience. Offline advertising drives a majority of online search queries – integration is essential to being found where your prospects may choose to look and encourage them along the sales funnel. If you market traditionally and digitally, integrating the two is not a challenging task. Here are four tips that can help you start strong.

A smart internet marketing strategy – ‘Hashtag’ your …read more