Lisa Chapman Consulting

Business Growth | Online & Offline

Business Growth | Online & Offline

Creative Blog Content: How to Use .GOV Material for Resourcing and Writing by Lisa Chapman

Posted in: Marketing and Social Media

By Lisa Chapman

usa gov - Copyright-free information

Are you looking for fresh, interesting ideas for your blog?

Well, if the U.S. government feels that certain topics are important enough to publish for US citizens, chances are that you’ll find something of value on those .gov sites as well.

A great source for valuable, targeted articles and content can be searched and used almost verbatim from: www.usa.gov. The federal government cannot copyright their content – it is public domain information and may be used by anyone for any purpose. But be careful – the content must be written by a government agency, and NOT in collaboration with …read moreCreative Blog Content: How to Use .GOV Material for Resourcing and Writing by Lisa Chapman 2  Creative Blog Content: How to Use .GOV Material for Resourcing and Writing by Lisa Chapman 4  Creative Blog Content: How to Use .GOV Material for Resourcing and Writing by Lisa Chapman 6  Creative Blog Content: How to Use .GOV Material for Resourcing and Writing by Lisa Chapman 8

8 Awesome Apps to Stay Relevant by Lisa Chapman

Posted in: Marketing and Social Media

By Lisa Chapman

Best Social Media Management Tools

GUEST AUTHOR: Ankara Krishnamurthy

Today, an active social media presence is indispensable in order to stay above the competition. Unfortunately, most people don’t have time to painstakingly go through piles and piles of content to discover something relevant for their audience. Fortunately, however, there are apps that can do this for you. By cutting down the time you invest in social media management, these apps let you concentrate on your business rather than on what to tweet next.

1) DrumUp:

DrumUp is a FREE content discovery and scheduling app that’s gaining traction among social media managers. The app uses NLP and data …read more8 Awesome Apps to Stay Relevant by Lisa Chapman 11  8 Awesome Apps to Stay Relevant by Lisa Chapman 13  8 Awesome Apps to Stay Relevant by Lisa Chapman 15  8 Awesome Apps to Stay Relevant by Lisa Chapman 17

TrackMaven Studies the Best Blog Writing by Lisa Chapman

Posted in: Marketing and Social Media

By Lisa Chapman

How to write the best blog post for reader engagement and shareability

Tips for Getting More Engagement and Shares

Justin Hall, a student at Swathmore college, created the first blog in 1994. In the 21 years since then, blogging has grown in popularity and is now a staple of modern life – and content marketing.

A great blog goes a long way toward creating the modern success story. But how do you know what makes a great blog post? TrackMaven wondered the same thing and recently researched 4,618 blogs to find the answers. So what did they find in the 1,167,426 posts and 1,915,428,305 social shares which those blogs represent?

Here are the five essentials …read moreTrackMaven Studies the Best Blog Writing by Lisa Chapman 20  TrackMaven Studies the Best Blog Writing by Lisa Chapman 22  TrackMaven Studies the Best Blog Writing by Lisa Chapman 24  TrackMaven Studies the Best Blog Writing by Lisa Chapman 26

Can you REALLY get value from Fiverr.com? by Lisa ChapmanLisa Chapman

Posted in: Marketing and Social Media

By Lisa Chapman

Great services for $5

How to save money and get great results using Fiverr.com

My wonderful friend and PR Professional Aileen Katcher wrote a controversial blog post about Fiverr.com on June 17, 2014. It caught my eye because we see the issue differently – way differently!

Although it’s admittedly out of context, I quote what I see as the controversial parts of her post:

“A friend with a successful marketing firm recently ventilated to me about an experience she had with a client that was driving her to drink. It seems he bought a logo on the website Fiverr.com for $5 and then didn’t …read moreCan you REALLY get value from Fiverr.com? by Lisa ChapmanLisa Chapman 29  Can you REALLY get value from Fiverr.com? by Lisa ChapmanLisa Chapman 31  Can you REALLY get value from Fiverr.com? by Lisa ChapmanLisa Chapman 33  Can you REALLY get value from Fiverr.com? by Lisa ChapmanLisa Chapman 35

How to Market Yourself as a Professional Speaker by Lisa ChapmanLisa Chapman

Posted in: Marketing and Social Media

By Lisa Chapman

Marketing a Professional Speaker

Get Your FREE Media Kit Templates

Professional Speaking – Secrets to Success

As a professional speaker, effectively marketing yourself is undoubtedly critical to your success. In this post, we provide you with pointers, templates, media kits and images – all FREE for your unlimited use, to boost your success.

Marketing means that you must advertise your skills and talents.

Since many people just don’t do that, they end up leaving their career to the wind. You must work smart to get your name out there. You work to find ways to connect with people who can …read moreHow to Market Yourself as a Professional Speaker by Lisa ChapmanLisa Chapman 38  How to Market Yourself as a Professional Speaker by Lisa ChapmanLisa Chapman 40  How to Market Yourself as a Professional Speaker by Lisa ChapmanLisa Chapman 42  How to Market Yourself as a Professional Speaker by Lisa ChapmanLisa Chapman 44

Mental Health Practitioners Beware: Violations of Social Media ‘Code of Ethics’

Posted in: Marketing and Social Media

By Lisa Chapman

Psychotherapists' Codes of Ethics and Social Media

Are You Unwittingly Jeopardizing your Licensure with Patient Privacy Issues Online?

The objective of this article is to explore the issues involved in using online marketing of the licensed mental health professionals’ social media – especially Facebook – and remain compliant with the practitioners’ professional codes of ethics.

‘Content Strategy’ versus ‘Engagement Strategy’?

Question: Should licensed practitioners use a (presumably safer) ‘Content Strategy’ – versus implementing an ‘Engagement Strategy’, which is possibly more powerful? Note: an Engagement Strategy is generally accepted in the online marketing industry as highly effective step in helping to build relationship, and build that relationship to eventually turn online …read moreMental Health Practitioners Beware: Violations of Social Media ‘Code of Ethics’ 47  Mental Health Practitioners Beware: Violations of Social Media ‘Code of Ethics’ 49  Mental Health Practitioners Beware: Violations of Social Media ‘Code of Ethics’ 51  Mental Health Practitioners Beware: Violations of Social Media ‘Code of Ethics’ 53

Fiverr.com Services for $5 – REALLY??

Posted in: Marketing and Social Media

By Lisa Chapman

Lisa Chapman - Business, Marketing and Social Media Consultant

Can You Actually Save Money and Get What You Want, Too?

Recently, my good friend and Public Relations pro Aileen Katcher posted a blog item on her website “Katcher In Their Eye” (get it?!) about a friend who had a bad experience with a Seller on Fiverr.com. Aileen’s conclusion was, essentially, “you get what you pay for”.

I certainly understand her point of view – regarding the gentleman who spent $5 for his logo on Fiverr.com, then wasn’t satisfied. He had a bad experience. In her PR business and throughout her distinguished PR career, Aileen Katcher has known an …read moreFiverr.com Services for $5 – REALLY?? 56  Fiverr.com Services for $5 – REALLY?? 58  Fiverr.com Services for $5 – REALLY?? 60  Fiverr.com Services for $5 – REALLY?? 62

Use Social Media Marketing Tools to Save Time and Manage Social Channels Better

Posted in: Marketing and Social Media

By Lisa Chapman

Content Curation and Management Tools

Content Curation Tools, Content Discovery Tools and Social Media Management Tools

Guest Author: Jessica Davis

When you sit down to find relevant content to put before your social media audience, do you wish there were more hours in a day?

Do you still follow an archaic system of posting content that involves logging in to Facebook first, followed by Twitter and then Pinterest or any other social networking site?

Is social media analytics still an elephant in the room?

Here are some awesome social marketing tools that if you explore very soon, your answer to these three questions will be an emphatic ‘no, no and …read moreUse Social Media Marketing Tools to Save Time and Manage Social Channels Better 65  Use Social Media Marketing Tools to Save Time and Manage Social Channels Better 67  Use Social Media Marketing Tools to Save Time and Manage Social Channels Better 69  Use Social Media Marketing Tools to Save Time and Manage Social Channels Better 71

Need More High Page Rank Backlinks? by Lisa Chapman

Posted in: Marketing and Social Media

By Lisa Chapman

Citizen Journalism for SEO and website traffic

Citizen Reporter Sites – Overlooked Marketing & SEO

If your SEO Plan embraces a content marketing strategy, this is one tip that you just don’t want to miss. Find out how to repurpose your press releases and expand beyond the standard online press release sites. Gain valuable ‘link juice‘ (SEO value) and increase traffic to your site.

Citizen Journalism Boosts Your SEO and Page Rank

Citizen reporter sites are often overlooked. But they are important to online marketing for a few very good reasons;

  • Content marketing: If content marketing is one of your primary online social media marketing strategies, you want to post content …read moreNeed More High Page Rank Backlinks? by Lisa Chapman 74  Need More High Page Rank Backlinks? by Lisa Chapman 76  Need More High Page Rank Backlinks? by Lisa Chapman 78  Need More High Page Rank Backlinks? by Lisa Chapman 80

SEO Package vs. Custom SEO by Lisa Chapman

Posted in: Marketing and Social Media

By Lisa Chapman

seo checklist website

Can a Search Engine Optimization Package Deliver Results – Page One Google?

Did you know that 70% of your Target Audience uses online search to find your service or product, and 75% of them never click past the first page of results?

What is SEO?

According to Wikipedia, “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (‘organic’) search results.”

It’s not always about getting visitors to your site, but getting the right kind of visitors. That’s what MOZ proclaims at the beginning of their very useful “<a class="colorbox" …read moreSEO Package vs. Custom SEO by Lisa Chapman 83  SEO Package vs. Custom SEO by Lisa Chapman 85  SEO Package vs. Custom SEO by Lisa Chapman 87  SEO Package vs. Custom SEO by Lisa Chapman 89