By Lisa Chapman

Guest Author: Jessica Davis

How did an $11,000 social media campaign return USD$2.5 million for a tiny town in Europe?

Tucked away in the peace and quiet of the Swiss Alps is a small hamlet called Obermutten. Being one of smallest towns in Europe with only 80 residents, it would have continued to remain in obscurity if it weren’t for a certain Facebook campaign. In attempt to attract more tourists the residents announced that they would print a picture of every person who liked their Facebook Page and pin it up on the town’s noticeboard. So, their investment …read more      

By Lisa Chapman

Are you looking for fresh, interesting ideas for your blog?

Well, if the U.S. government feels that certain topics are important enough to publish for US citizens, chances are that you’ll find something of value on those .gov sites as well.

A great source for valuable, targeted articles and content can be searched and used almost verbatim from: www.usa.gov. The federal government cannot copyright their content – it is public domain information and may be used by anyone for any purpose. But be careful – the content must be written by a government agency, and NOT in collaboration with …read more      

By Lisa Chapman

GUEST AUTHOR: Ankara Krishnamurthy

Today, an active social media presence is indispensable in order to stay above the competition. Unfortunately, most people don’t have time to painstakingly go through piles and piles of content to discover something relevant for their audience. Fortunately, however, there are apps that can do this for you. By cutting down the time you invest in social media management, these apps let you concentrate on your business rather than on what to tweet next.

1) DrumUp:

DrumUp is a FREE content discovery and scheduling app that’s gaining traction among social media managers. The app uses NLP and data …read more      

By Lisa Chapman

Tips for Getting More Engagement and Shares

Justin Hall, a student at Swathmore college, created the first blog in 1994. In the 21 years since then, blogging has grown in popularity and is now a staple of modern life – and content marketing.

A great blog goes a long way toward creating the modern success story. But how do you know what makes a great blog post? TrackMaven wondered the same thing and recently researched 4,618 blogs to find the answers. So what did they find in the 1,167,426 posts and 1,915,428,305 social shares which those blogs represent?

Here are the five essentials …read more      

By Lisa Chapman

How to save money and get great results using Fiverr.com

My wonderful friend and PR Professional Aileen Katcher wrote a controversial blog post about Fiverr.com on June 17, 2014. It caught my eye because we see the issue differently – way differently!

Although it’s admittedly out of context, I quote what I see as the controversial parts of her post:

“A friend with a successful marketing firm recently ventilated to me about an experience she had with a client that was driving her to drink. It seems he bought a logo on the website Fiverr.com for $5 and then didn’t …read more      

By Lisa Chapman

Get Your FREE Media Kit Templates

Professional Speaking – Secrets to Success

As a professional speaker, effectively marketing yourself is undoubtedly critical to your success. In this post, we provide you with pointers, templates, media kits and images – all FREE for your unlimited use, to boost your success.

Marketing means that you must advertise your skills and talents.

Since many people just don’t do that, they end up leaving their career to the wind. You must work smart to get your name out there. You work to find ways to connect with people who can …read more      

By Lisa Chapman

Are You Unwittingly Jeopardizing your Licensure with Patient Privacy Issues Online?

The objective of this article is to explore the issues involved in using online marketing of the licensed mental health professionals’ social media – especially Facebook – and remain compliant with the practitioners’ professional codes of ethics.

‘Content Strategy’ versus ‘Engagement Strategy’?

Question: Should licensed practitioners use a (presumably safer) ‘Content Strategy’ – versus implementing an ‘Engagement Strategy’, which is possibly more powerful? Note: an Engagement Strategy is generally accepted in the online marketing industry as highly effective step in helping to build relationship, and build that relationship to eventually turn online …read more      

By Lisa Chapman

Can You Actually Save Money and Get What You Want, Too?

Recently, my good friend and Public Relations pro Aileen Katcher posted a blog item on her website “Katcher In Their Eye” (get it?!) about a friend who had a bad experience with a Seller on Fiverr.com. Aileen’s conclusion was, essentially, “you get what you pay for”.

I certainly understand her point of view – regarding the gentleman who spent $5 for his logo on Fiverr.com, then wasn’t satisfied. He had a bad experience. In her PR business and throughout her distinguished PR career, Aileen Katcher has known an …read more      

By Lisa Chapman

Content Curation Tools, Content Discovery Tools and Social Media Management Tools

Guest Author: Jessica Davis

When you sit down to find relevant content to put before your social media audience, do you wish there were more hours in a day?

Do you still follow an archaic system of posting content that involves logging in to Facebook first, followed by Twitter and then Pinterest or any other social networking site?

Is social media analytics still an elephant in the room?

Here are some awesome social marketing tools that if you explore very soon, your answer to these three questions will be an emphatic ‘no, no and …read more      

By Lisa Chapman

Citizen Reporter Sites – Overlooked Marketing & SEO

If your SEO Plan embraces a content marketing strategy, this is one tip that you just don’t want to miss. Find out how to repurpose your press releases and expand beyond the standard online press release sites. Gain valuable ‘link juice‘ (SEO value) and increase traffic to your site.

Citizen Journalism Boosts Your SEO and Page Rank

Citizen reporter sites are often overlooked. But they are important to online marketing for a few very good reasons;

• Content marketing: If content marketing is one of your primary online social media marketing strategies, you want to post content …read more