By Lisa Chapman

Creating Mobile-First Content to Boost Your Rankings

Guest Author: Disha Dinesh

SEO is simple. You remove roadblocks and get people to where they belong. Sounds easy enough, and it would be if it weren’t for the fact that SEO is always changing. That’s because search engines are forever being updated and refined.

The latest massive shift was Google’s mobile-first index in November 2016. They introduced it to serve better results to their mobile users, who are growing in number. As part of the announcement it was revealed that eventually, the algorithms will majorly use a website’s mobile version to index and rank …read more      

By Lisa Chapman

Creating Mobile-First Content to Boost Your Rankings

Guest Author: Disha Dinesh

SEO is simple. You remove roadblocks and get people to where they belong. Sounds easy enough, and it would be if it weren’t for the fact that SEO is always changing. That’s because search engines are forever being updated and refined.

The latest massive shift was Google’s mobile-first index in November 2016. They introduced it to serve better results to their mobile users, who are growing in number. As part of the announcement it was revealed that eventually, the algorithms will majorly use a website’s mobile version to index and rank …read more      

By Lisa Chapman

How to Quickly Expand Your Target Social Media Audience

Author: Disha Dinesh

There are two distinctions your should worry about when trying to expand your audience on social media – the difference between a content strategy and a content marketing strategy, and how your content competition differs from your business competition.

Let me clarify each of these before we proceed. A content strategy doesn’t account for marketing and distribution without which your content will remain undiscovered. Yes, that viral video didn’t set itself on fire, it was lit and fed until it caught on. Second, giants whom you may have …read more      

By Lisa Chapman

How to Quickly Expand Your Target Social Media Audience

Author: Disha Dinesh

There are two distinctions your should worry about when trying to expand your audience on social media – the difference between a content strategy and a content marketing strategy, and how your content competition differs from your business competition.

Let me clarify each of these before we proceed. A content strategy doesn’t account for marketing and distribution without which your content will remain undiscovered. Yes, that viral video didn’t set itself on fire, it was lit and fed until it caught on. Second, giants whom you may have …read more      

By Lisa Chapman

WordPress Infographic

From creating your free blog to the development of your business/personal website, WordPress is the highly used open source CMS (Content Management System). It is considered the most popular CMS used over the globe. With a simple and easy to use dashboard, WordPress is often used by the newbie internet marketer to establish an online presence.

WordPress.com vs. WordPress.org

Generally, users get confused about WordPress.com and WordPress.org. Technically, WP.com is the free platform where you can create your own blog without spending a single penny. All you need is to register yourself on WP.com. You will be allowed to make …read more      

By Lisa Chapman

WordPress Infographic

From creating your free blog to the development of your business/personal website, WordPress is the highly used open source CMS (Content Management System). It is considered the most popular CMS used over the globe. With a simple and easy to use dashboard, WordPress is often used by the newbie internet marketer to establish an online presence.

WordPress.com vs. WordPress.org

Generally, users get confused about WordPress.com and WordPress.org. Technically, WP.com is the free platform where you can create your own blog without spending a single penny. All you need is to register yourself on WP.com. You will be allowed to make …read more      

By Lisa Chapman

Save time and improve your social media marketing productivity

Guest Author: Disha Dinesh

In 2015, the average US commuter spent 42 hours caught in traffic jams.

On any given day, how much time do you spend away from your computer screen?

What if you could complete a few tasks on your mobile phone while on the go?

For any social media manager, a few minutes of work while waiting at a restaurant or while stuck in traffic could mean time to schedule posts for a day, respond to queries or personally interact with followers on social media.

Fortunately, there are a host of apps that …read more      

By Lisa Chapman

Save time and improve your social media marketing productivity

Guest Author: Disha Dinesh

In 2015, the average US commuter spent 42 hours caught in traffic jams.

On any given day, how much time do you spend away from your computer screen?

What if you could complete a few tasks on your mobile phone while on the go?

For any social media manager, a few minutes of work while waiting at a restaurant or while stuck in traffic could mean time to schedule posts for a day, respond to queries or personally interact with followers on social media.

Fortunately, there are a host of apps that …read more      

By Lisa Chapman

Guest Author: Disha Dinesh

Several factors play into creating successful content: a clearly defined outline, quality writing and value. But most importantly, you’ve to wait for content to make its impact on your marketing field. Content as a strategy isn’t short-term, it is means for you to construct a loyal following of potential leads over a period of time, we all know this. For maximum ROI on your content strategy it is logical to invest in writing a good amount of content with long term value for your subscribers.

Look at content like your marketing currency – a dollar today is …read more      

By Lisa Chapman

Guest Author: Disha Dinesh

Several factors play into creating successful content: a clearly defined outline, quality writing and value. But most importantly, you’ve to wait for content to make its impact on your marketing field. Content as a strategy isn’t short-term, it is means for you to construct a loyal following of potential leads over a period of time, we all know this. For maximum ROI on your content strategy it is logical to invest in writing a good amount of content with long term value for your subscribers.

Look at content like your marketing currency – a dollar today is worth …read more