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Political Digital Campaigns in America

Posted in: Blog, Marketing and Social Media, SEO, Social May 5, 2022

Are you curious about how social media and other digital platforms help political campaigns gain an advantage in America today? This brief introduction to political digital campaigning offers an initial glimpse at the many online opportunities every politician now has – to spread their messages and gain support through digital marketing.

THE DIGITAL ERA OF U.S. POLITICS

The Digital Era of American Politics* is now in full swing. Information and communication technologies have become a powerful influencer of political success – both at the polls and after the election.

Political parties, candidates, and journalists now rely on digital tools to spread their messages, create communities of support, persuade voters, raise money, and even manage their campaigns.

Political Digital Campaigns in America 1

Image: floodsmart.gov

Digital tools also allow everyday citizens to become more engaged in politics by learning more about races and candidates, joining groups of like-minded people, participating in online forum discussions, volunteering, and influencing voters.

The rise of social media has also given new power to so-called “trolls” who use online platforms to harass and intimidate political opponents. Despite the challenges, the digital era has given new hope to political activists who use online tools to raise awareness and mobilize voters quickly and effectively.

Political Digital Campaigns in America 3

Image: BLS.gov

EMERGENCE OF DIGITAL POLITICAL CAMPAIGNS 

Digital political campaigning is the use of digital technologies in political campaigning. Digitally-enabled campaigns allow candidates to communicate with voters using a variety of media, including websites, social media, and text messages. They also allow campaigns to target voters with specific messages and content, and to collect data about voter behavior. Digital political campaigning has been increasing in popularity in recent years due to its ability to target and engage voters with more precision than traditional campaigns. They can be formed by any political party or candidate, and can be run using a variety of different platforms. They are often more cost-effective than traditional political campaigning, and can be used to reach a wider audience than traditional campaigning techniques.

It has helped candidates win elections in countries such as the United States, United Kingdom, and Australia, and is likely to continue to play an important role in future elections.

SOCIAL MEDIA AS A POLITICAL CAMPAIGN TOOL

A political campaign in social media can be a great way to get your message out to a large number of people. It can also be a great way to connect with potential voters. You can use social media to create content, post pictures and videos, and build a following. You can also use social media to connect with other campaign supporters, and to raise money.

It is indeed a powerful tool in a political campaign. It can be used to build rapport with voters and to disseminate information about the candidates and the issues. In addition, social media can be used to rally support for the campaign and to reach out to potential voters who may not yet be engaged in the election. Finally, social media can be used to track voter sentiment and to target specific messaging to specific demographics.

Social media and politics have been intertwined since Facebook was founded in 2004. Social media is a powerful tool for grassroots activism, and it enables people to connect with like-minded individuals and organizations to share information and organize around shared values and interests. Social media is also a valuable tool for monitoring government and political affairs.

Political Digital Campaigns in America 5

Image: digital.gov

TOP SOCIAL MEDIA PLATFORMS FOR POLITICAL CAMPAIGNS 

There are a variety of social media platforms that are used for political campaigns. Some of the more popular platforms are Facebook, Twitter, Google+, and LinkedIn. Each platform has its own advantages and disadvantages.

  • FACEBOOK 

Facebook can be a powerful tool for political campaigns, especially as social media continues to grow in importance. Facebook provides a way for candidates to connect with voters directly, and allows campaigns to collect feedback and data in a more efficient way than traditional polling. Additionally, Facebook can be used to raise money and awareness for a campaign, and to build momentum leading up to Election Day.

It is the most popular social media platform for political campaigns. It has the largest user base and is used by both Republicans and Democrats. Facebook has a wide variety of tools that campaigns can use, including Facebook ads and Facebook pages.

Political Digital Campaigns in America 7

Image: twitter.com/JoeVogel

  • TWITTER 

Twitter is increasingly being used as a political campaign tool, both by established political parties and newly formed organizations. This is due to its ability to quickly disseminate information and mobilize supporters. Political parties and candidates can use Twitter to create a real-time account of their activities, respond to comments from followers, and track trends.

Political campaigns also use Twitter to target specific populations with specific messages, and to build relationships with potential voters. Twitter can also be used to maced political opponents, by exposing their allegations and criticisms.

It is the second most popular social media platform for political campaigns. It is used more by Democrats than Republicans. Twitter has a quick response time and makes it easy to share links and updates with a large audience.

  • LINKEDIN 

LinkedIn is a great way to connect with potential customers, friends, and business partners. It can also be a powerful tool for political campaigns. For example, a candidate can create a LinkedIn profile and connect with potential voters and contributors.

Additionally, candidates can use LinkedIn to spread their message and connect with voters. LinkedIn also provides valuable data about candidates’ fans and followers. This data can help campaigns identify potential supporters and target messages to them.

  • YOUTUBE 

Political campaigns in the United States have traditionally relied on television advertisements as their primary means of reaching voters. However, with the advent of YouTube as a political campaign tool, campaigns are now able to reach a much larger audience than they ever could before.

YouTube allows campaigns to create and upload videos that can be viewed by a wide range of people, including those who are not registered to vote. This makes YouTube an especially powerful tool for voting outreach, as it can help to engage new voters who may not have been previously interested in voting.

Furthermore, by using YouTube as a political campaign tool, campaigns are able to reach a more diverse audience than they would be able to with traditional television advertisements.

YouTube is especially popular with younger voters, who are often more likely to engage with online content than older voters. Overall, YouTube is a powerful tool for political campaigns in the United States. It allows campaigns to reach a large, diverse audience, and can be used.

DIGITAL DIRECTORS NOW USE CREATIVE STRATEGIES THROUGHOUT CAMPAIGNS 

Campaigns use social media to track and research opponents. By monitoring the posts and comments of those who oppose you, you can get a better understanding of their positions and how to counter them.

Additionally, using social media to engage with your opponents can help to build relationships and gain support for your ideas.

Peer-to-peer texting is often used to increase voter turnout.

Geo-location advertising even reaches voters in line waiting to vote!

Hundreds of creative and effective digital marketing tactics are being adopted by savvy Digital Directors

Political Digital Campaigns in America 9

Image: clipart.com

THE DIGITAL POLITICAL CAMPAIGN ROADMAP 

Creating a digital political campaign roadmap can help you strategically plan your campaign and ensure that all your efforts are coordinated. By creating a plan and setting goals, you can create a roadmap that helps you stay on track and reach your desired outcome. Additionally, by creating a digital campaign roadmap, you can make sure that your campaigns are being managed efficiently and that all your resources are being used to their fullest potential.

THE CAMPAIGN’S POLITICAL DIGITAL DIRECTOR: IN-HOUSE OR CONSULTANT

Political campaigns’ Digital Directors manage the digital aspects of a political campaign and coordinate them seamlessly with the rest of the campaign, including: messaging, events, volunteers, and fundraising. They oversee the development and management of digital assets, including websites, social media profiles, email and text marketing campaigns.

They work with the rest of the campaign team to ensure that all digital content is consistent with the overall campaign strategy and goals, and that all online components of the campaign are working as intended. They create and implement digital marketing strategies. They also manage the campaign’s online infrastructure and keep track of campaign statistics.

A Political Digital Marketing Consultant is an experienced digital marketing professional who is engaged to assist or oversee a political campaign in creating and implementing digital marketing strategies and all of the responsibilities discussed above.

Digital political marketing consultants can help your candidate stand out and be easily found by potential supporters on social media, as well as in search engine results. Consultants can help you create compelling and effective digital content, as well as develop targeted marketing strategies and measure the effectiveness of your campaigns to help bring your message to the attention of the right people.

PROTECTION AGAINST YOUR OPPONENTS’ MISUSE OF SOCIAL MEDIA

Politicians who use social media should be mindful that, like any online platform, the opposition may run a ‘cyber-attack’, which could be mild or harmful. An attack against a politician’s social media presence could potentially include: Harsh, hurtful or untruthful claims, compromising personal information, releasing embarrassing private photos or videos, and hacking into accounts to post malicious content.

In the digital political plan, the Digital Consultant will include security measures to protect the technical integrity of the digital assets in order to prevent hacking. And a digital ‘crisis communications plan’ will be in place to defend and bolster the reputation of the candidate.

The Digital Consultant will also monitor all campaign-related messages posted online. Thus, when any aggressive negative messaging first appears, the candidate and campaign managers can be notified, and decide together how they want to counter it, within the campaign’s digital messaging, if needed. The candidate and the campaign have the opportunity to “nip it in the bud’.

Political Digital Campaigns in America 11

Image: Twitter.com/BarackObama

FAMOUS US POLITICIANS WHO USE SOCIAL MEDIA 

Even after the election, social media platforms serve as strong channels to unify like-minded individuals and organizations. These politicians clearly know how to use their influence to reach and activate supporters:

@HillaryClinton 

Has been active on social media since 2008. Her most notable posts on social media include tweets about the US election, her policies, and her reactions to political events. As of 2022, her Twitter account has over 31 million followers.

@BarackObama 

Has been active on social media since 2007. His most notable posts on social media include tweets about the Affordable Care Act, his policies, and his reactions to political events. As of 2022, his Twitter account had over 131 million followers.

@Bernie Sanders

According to the NY Times, a recent Pew Research Center analysis reports that “Sen. Bernie Sanders (I-Vt.) has been the most-followed member of Congress on social media for six years.” As of 2022, he has 15.5 million Twitter followers. “The senator has remained the most followed congressional lawmaker over three Congresses.”

CONCLUSION

Digital campaigning across a multitude of platforms is here to stay. And clearly, online branding and messaging serves to reach communities and support politicians well past the General Election.

As Gen Z comes of age and becomes active in political campaigns, this trend will grow rapidly, at an escalating pace. If your campaign or political organization is not yet fluent in Digital Marketing and Campaigning, the time to start is yesterday.


ABOUT THE AUTHOR

Political Digital Campaigns in America 13

Lisa Chapman is a seasoned consultant; advising businesses, nonprofits and political digital marketers. See Lisa Chapman’s Bio.

Since 2005, the year before Twitter was born, she has worked online to rank content on Page One Google and identify, engage, convert, and grow target audiences. In 2010 she created the Social Media Strategy for Craigslist Founder Craig Newmark, for the launch of his philanthropy craigconnects.org.

She enjoys customizing and executing Digital Marketing Campaigns for businesses, nonprofits and political campaigns – and teaching teams how to execute and gain the competitive advantage online. See clients’ comments: Lisa Chapman’s Endorsements.

Lisa has appeared on NBC Today with Katie Couric, and a wide variety of national and local television and radio shows. She has been featured and quoted in Good Housekeeping, Cosmopolitan and Readers Digest, as well as dozens of city magazines and newspapers.

She authored The Web-Powered Entrepreneur (2010) and four other books.

How To Start Social Media Marketing – Unlock The Power of Repurposed Content – Tips For Beginners

Posted in: Marketing and Social Media April 20, 2022

Unleash the power of repurposed content. I’ve described this in an earlier video, but this topic is so important it deserves its own stand-alone video. When you create original content for your blog or website, you already know that this content has Some kind of traction in a niche market.

You already know there ’s a lot of demand for that particular type of content. What you might not know is that there’s also a lot of repurposed content that can be just as valuable to your business. This is content that has been created and is being shared by others in the same industry as you, but it’s been repurposed for a different purpose or for a different audience.

For example, if you’re a content marketer and you’re creating blog posts about marketing tips, you might find repurposed content about marketing strategies that are specifically designed for small businesses. There are also a lot of blog posts and articles out there that have been repurposed for social media marketing.

If you’re looking to create Twitter content, you can find posts that have been repurposed for Twitter that focus on particular topics or that are designed to bring attention to your Twitter account. Repurposed content can be a valuable resource for your business because it can save you time and money. It can also help you to stand out from the competition.

You’re not only making decisions based on social signals, reverse engineering your competitors’ content, but you’re picking content, too.

You’re choosing based on your own stats. In other words, you’re doing your best with tried-and-true materials. You’re not taking pictures in the dark. You’re not taking a wild guess.

You’re using your own content to inform your decisions about what to post, and this is a hallmark of effective content marketing. You’re using data to shape your content, which is a better strategy than relying on social signals alone.

You’re not crossing your fingers and hoping for something to stick.

Instead, your decision is based on what actually works. Congratulations, but You shouldn’t stop once you’ve noticed that this content is really based on clicks as well as social media engagement.

The next step is to repurpose it to meet their needs and convert it into other types of content and re-share on platforms that specifically target those content types, for example, If your blog posts are getting a lot of retweets and clicks, you may want to delete your blog post.

Questioning this is not difficult because if you look at any type of content it contains answers to questions. Questions may not be obvious.

Questions may not be clearly stated but the content is designed to solve.

These concerns can be rewarding for getting into doubt, robbing you of your strongest abilities and your best performing content. Series of questions. Then link each question to an article or blog post that answers it. Tweet these and pair them with niche specific hashtags via Using automated tools, you can rotate different questions that are essentially promoting the same content.

 

How To Start Social Media Marketing - Unlock The Power of Repurposed Content - Tips For Beginners

Because you’re rotating the hashtags, there ‘s a good chance that different people will be looking for your different segments. Niche will be aware of your tweets and likely click on other content you What you can do is turn your article into a slideshow. Each article will make me think of a lot of different mental images.

Come up with a different picture of the topic your article proposes and use to create a simple slideshow presentation to share these on PowerPoint Presentations Slideshare can also use other tools to create videos from slides.

After creating those videos, you can obviously share them on YouTube.

Or, you can go through the questions you asked in your blog post and turn them into diagrams Infographics basically.

Be stripped of the graphic form of a drop article or blog. They focus on the most important posts . The main points you make and explain them are easier for viewers to understand. Convert them to images . Share these Infographics on Pinterest.

Finally, you should make sure that all your blog posts or The title of the article is nice and the image is so that when you load the link on Facebook there is a nice preview it catches the eye and people are excited to share the content on Facebook you have a wide choice of content formats to choose from share the link video Infographics, photos, graphs, and even audio files.

After you share the material on the Facebook page, you should then get a link to that post, then share that post . The Facebook page link in the Facebook group caters to your niche or a related niche. That’s you.

Ways to Unleash Your Power Redesigned Content

If you play the game this way, you spend less time creating content than the title of the game You may have great content, but aren’t people good for you?

Don’t even know it’s There exists every hour of content you spend creating , you should spend 10 hours promoting that piece of content.This is how you build a successful mailing list, this is how you create a solid brand on social media.

Start with powerful content, but create different versions and spread to many different social media platforms.

As found on YouTube

Fencing Companies ‘Essential Business’ for Security – Corona Virus (Covid-19)

Posted in: Marketing and Social Media April 3, 2020

FENCE AND GATE CONTRACTORS CONSIDERED ‘ESSENTIAL BUSINESSES’ FOR U.S. RESIDENTIAL AND COMMERCIAL CUSTOMERS’ SECURITY

Security for citizens and businesses in the US is a primary concern during the Corona Virus pandemic. The construction industry, including many Fencing businesses, are following the U.S. Department of Homeland Security’s guidance on what constitutes an “essential business.”

COVID-19 & THE FENCE INDUSTRY – FROM THE AMERICAN FENCE ASSOCIATION

The American Fence Association is getting the word out to its members and the general public. During the Corona Virus pandemic, the security of our nation significantly relies on the continuing services of Fencing companies. Fence, gate, gating automation and access systems are crucial to maintaining the security of our nation’s commercial buildings, residential homes and community facilities.

Fencing industry officials are encouraging ongoing operations, while maintaining safer distances of six feet. Contractors and managers should be equipped to handle transactions over the phone and video conference via apps such as skype and whatsapp when possible.

Customers and fencing employees alike are are encouraged to refrain from shaking hands, and maintain the suggested six feet of healthy distance for the safety of all involved.

DEFINITION AND LIST OF ESSENTIAL BUSINESSES

Christopher C. Krebs,  Director of the Cybersecurity and Infrastructure Security Agency (CISA) issued a memorandum to give businesses guidance on ‘essential businesses’ in an effort to ensure the security and resilience of the Nation’s critical infrastructure.

According to the memo; “CISA developed an initial list of ‘Essential Critical Infrastructure Workers’ to help State and local officials as they work to protect their communities, while ensuring continuity of functions critical to public health and safety, as well as economic and national security.”

ESSENTIAL BUSINESS PRINCIPLES

Federal agency partners, experts from industries, as well as State and Local officials were consulted in compiling the list of essential businesses. Several key principles are involved:

1. Response efforts to the COVID-19 pandemic are locally executed, State managed, and federally supported

2. Everyone should follow guidance from the CDC, as well as State and local government officials, regarding strategies to limit disease spread.

3. Workers should be encouraged to work remotely when possible and focus on core business activities. In-person, non-mandatory activities should be delayed until the resumption of normal operations.

CORONA VIRUS UPDATE RESOURCE

Download State, County and Local Corona Virus Updates and Restrictions, State of Emergency Declarations, Small Business Relief Resources, and more.

AUTHOR INFO

Lisa Chapman helps local fencing companies grow by creating 90-92% online visibility for clients in their target market, and providing a steady flow of direct, exclusive, high quality leads and new customers. Even during the Corona Virus (Covid-19) pandemic, fencing leads and new business continue to flow to fencing clients nationwide and in Canada. Contact Lisa directly – call (six one five) 477 8412.

 

 

How to Deal with Google’s Mobile-First Index by Lisa Chapman

Posted in: Marketing and Social Media March 14, 2017

By Lisa Chapman

Shutterfly Responsive Design, Mobile-first index

CREATING MOBILE-FIRST CONTENT TO BOOST YOUR RANKINGS

Guest Author: Disha Dinesh

SEO is simple. You remove roadblocks and get people to where they belong. Sounds easy enough, and it would be if it weren’t for the fact that SEO is always changing. That’s because search engines are forever being updated and refined.

The latest massive shift was Google’s mobile-first index in November 2016. They introduced it to serve better results to their mobile users, who are growing in number. As part of the announcement it was revealed that eventually, the algorithms will majorly use a website’s mobile version to index and rank …read moreHow to Deal with Google’s Mobile-First Index by Lisa Chapman 17  How to Deal with Google’s Mobile-First Index by Lisa Chapman 19  How to Deal with Google’s Mobile-First Index by Lisa Chapman 21  How to Deal with Google’s Mobile-First Index by Lisa Chapman 23

6 Ways to Instantly Reach a Wider Social Media Audience by Lisa Chapman

Posted in: Marketing and Social Media October 18, 2016

By Lisa Chapman

Social Plugins for Content Web, Content Marketing, social listening, employee advocacy

HOW TO QUICKLY EXPAND YOUR TARGET SOCIAL MEDIA AUDIENCE

Author: Disha Dinesh

There are two distinctions your should worry about when trying to expand your audience on social media – the difference between a content strategy and a content marketing strategy, and how your content competition differs from your business competition.

Let me clarify each of these before we proceed. A content strategy doesn’t account for marketing and distribution without which your content will remain undiscovered. Yes, that viral video didn’t set itself on fire, it was lit and fed until it caught on. Second, giants whom you may have …read more6 Ways to Instantly Reach a Wider Social Media Audience by Lisa Chapman 26  6 Ways to Instantly Reach a Wider Social Media Audience by Lisa Chapman 28  6 Ways to Instantly Reach a Wider Social Media Audience by Lisa Chapman 30  6 Ways to Instantly Reach a Wider Social Media Audience by Lisa Chapman 32

Guide To WordPress Website Creation by Lisa Chapman

Posted in: Marketing and Social Media September 5, 2016

By Lisa Chapman

Guide for WordPress Website Creation (1)

WORDPRESS INFOGRAPHIC

From creating your free blog to the development of your business/personal website, WordPress is the highly used open source CMS (Content Management System). It is considered the most popular CMS used over the globe. With a simple and easy to use dashboard, WordPress is often used by the newbie internet marketer to establish an online presence.

WORDPRESS.COM VS. WORDPRESS.ORG

Generally, users get confused about WordPress.com and WordPress.org. Technically, WP.com is the free platform where you can create your own blog without spending a single penny. All you need is to register yourself on WP.com. You will be allowed to make …read moreGuide To WordPress Website Creation by Lisa Chapman 35  Guide To WordPress Website Creation by Lisa Chapman 37  Guide To WordPress Website Creation by Lisa Chapman 39  Guide To WordPress Website Creation by Lisa Chapman 41

7 Mobile Apps to Amp-Up Your Social Media Presence by Lisa Chapman

Posted in: Marketing and Social Media August 7, 2016

By Lisa Chapman

Mention app

SAVE TIME AND IMPROVE YOUR SOCIAL MEDIA MARKETING PRODUCTIVITY

Guest Author: Disha Dinesh

In 2015, the average US commuter spent 42 hours caught in traffic jams.

On any given day, how much time do you spend away from your computer screen?

What if you could complete a few tasks on your mobile phone while on the go?

For any social media manager, a few minutes of work while waiting at a restaurant or while stuck in traffic could mean time to schedule posts for a day, respond to queries or personally interact with followers on social media.

Fortunately, there are a host of apps that …read more7 Mobile Apps to Amp-Up Your Social Media Presence by Lisa Chapman 44  7 Mobile Apps to Amp-Up Your Social Media Presence by Lisa Chapman 46  7 Mobile Apps to Amp-Up Your Social Media Presence by Lisa Chapman 48  7 Mobile Apps to Amp-Up Your Social Media Presence by Lisa Chapman 50

How to Create Content With Long Term Value for Your Subscribers by Lisa Chapman

Posted in: Marketing and Social Media June 16, 2016

By Lisa Chapman

How to Create Content With Long Term Value for Your Subscribers

Guest Author: Disha Dinesh

Several factors play into creating successful content: a clearly defined outline, quality writing and value. But most importantly, you’ve to wait for content to make its impact on your marketing field. Content as a strategy isn’t short-term, it is means for you to construct a loyal following of potential leads over a period of time, we all know this. For maximum ROI on your content strategy it is logical to invest in writing a good amount of content with long term value for your subscribers.

Look at content like your marketing currency – a dollar today is …read moreHow to Create Content With Long Term Value for Your Subscribers by Lisa Chapman 53  How to Create Content With Long Term Value for Your Subscribers by Lisa Chapman 55  How to Create Content With Long Term Value for Your Subscribers by Lisa Chapman 57  How to Create Content With Long Term Value for Your Subscribers by Lisa Chapman 59

Save Time and Money by Lisa Chapman

Posted in: Marketing and Social Media May 14, 2016

By Lisa Chapman

video speed controller Chrome extension FREE

FREE VIDEO SPEED CONTROLLER FOR CHROME

Have you ever watched a video playback, feeling frustrated with the slow pace and your inability to move it forward? Well, if you’re a Chrome user, now you can grab this FREE HTML5 video speed controller (only for Google Chrome) and enjoy your new video speed control!

Many video viewers report that accelerated viewing keeps their attention longer: faster delivery keeps the viewer more engaged with the content. In fact, with a little training many end up watching videos at 2x+ the recorded speed. Some studies report that after being exposed to accelerated playback, …read moreSave Time and Money by Lisa Chapman 62  Save Time and Money by Lisa Chapman 64  Save Time and Money by Lisa Chapman 66  Save Time and Money by Lisa Chapman 68

Who Are The Millennials and How Do They Shop? by Lisa Chapman

Posted in: Marketing and Social Media March 18, 2016

By Lisa Chapman

Millennials have grown up with technology at their fingertips

INSIGHTS INTO MILLENNIALS’ MOBILE SHOPPING BEHAVIOR

Who Are The Millennials?

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. Most observers use birth years ranging from the early 1980s to the early 2000s. Many use 1982 as the Millennials’ starting birth year and 2004 as the last birth year.

This is the biggest group since the baby boomers and they have a large influence in the marketplace for jobs, technology and shopping habits. They have grown up with technology at their fingertips and because of this they are comfortable and confident when shopping online.

Millennials …read moreWho Are The Millennials and How Do They Shop? by Lisa Chapman 71  Who Are The Millennials and How Do They Shop? by Lisa Chapman 73  Who Are The Millennials and How Do They Shop? by Lisa Chapman 75  Who Are The Millennials and How Do They Shop? by Lisa Chapman 77

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