Lisa Chapman Consulting | Services
Our consulting services address the unique needs of each client, so this list is deceivingly brief. We usually require at least one meaningful conversation to determine if we’re a good fit – to get the RESULTS you need.
Most client engagements involve:
Business Plans and Financial Projections
Content Marketing and Social Media Marketing
Search Engine Optimization (SEO)
Check out our consulting clients’ endorsements
CONSULTING SERVICES INCLUDE…
Business Planning & Financial Projections
We offer both original custom business plans AND custom re-writes of business plans. Financial projections must be realistic, achievable, and coordinated with the specifics in your business plan, to achieve your goals and secure funding.
All business plans include custom financial statement projections and professional, in-depth market research that establishes credibility and supports the assumptions used in the financial projections.
Your new plan and projections can be scrutinized by the most discerning financial experts and investors. It will pass with flying colors.
Internet Marketing & Social Media Marketing
We specialize in creating unique digital marketing, social media strategies and action plans that will increase your revenues.
You can now reach your target audience through digital campaigns that build relationships, brand trust, and loyalty.
Specifically, we concentrate on the uniqueness of your business and your online competition in order to:
– Develop a comprehensive digital marketing strategy, or specific strategies for social media, with execution plans
– Execute those plans for you
– Customize or update your website – its strategy and/or execution
Search Engine Optimization – SEO
SEO – Search Engine Optimization = getting found online by people who are searching for what you offer.
Basically, SEO is the process of improving and promoting online content in order to attract visitors from search engines. When search engines understand your site better, so will your visitors. SEO is a clear win/win.
Your site must now be ‘optimized’ to get the attention of search engines and establish your site as a leader.
“On-Page SEO” – embedding SEO in your website
“Off-Page SEO”- establishing your SEO around the Internet
Search Engine Optimization is a critical part of any business website, content and digital marketing plan.
SEO has become quite complex, with a lot of moving parts – from the content and keywords on your website to the backlinks you should get from other sites. Search engines analyze hundreds of factors about each website in order to ‘rank’ them and display them after a search.
SEO makes it possible for your site to compete online and show up in search results for people who are looking for what you offer.
BENEFITS TO YOU – CONSULTING SERVICES:
YOUR CUSTOM STRATEGIC PLAN, BUSINESS PLAN AND FINANCIAL PROJECTIONS:
Give your management team a specific roadmap with financial milestones to achieve your vision of success
Rank in the high-tier caliber of plans that actually get funded
Deliver high-octane results by an experienced and ethical team
Adhere to strict confidentiality to give you peace of mind
YOUR CUSTOM INTERNET MARKETING AND SOCIAL MEDIA MARKETING STRATEGIES:
Reach new prospects for your business
Educate them about your business’ benefits
Drive them to your website
Convert them into paying customers
YOUR CUSTOM SEO CAMPAIGNS:
Help your target audience find you online
Improve your ranking with search engines
Increase your brand awareness & authority
Convert visitors into customers
Consulting Services – Pricing Philosophy
Why Custom Pricing Vs. Packaged Pricing?
Business Plan Templates, SEO Packages, and Social Media Marketing Systems deliver generic-quality results – minimally effective.
If you really want to produce a business plan with financial projections that are realistic and useful; or you want to “get found” online; or turn your target audience & prospects into paying customers – then let’s discuss:
the specifics of YOUR unique business or project,
the stage it’s in now, and
what it really needs in order to achieve YOUR specific objectives and outcomes.
This will be a custom job – and it can still be quite affordable!
Call to Inquire About Consulting Services
Your Project Team for Consulting Services
Typically, my small team handles most client work in-house. But when client projects grow beyond our time constraints, I will hand-pick one or more additional team members with the exact knowledge and skill level your project needs. In this way, I create your Custom Project Team.
This is possible because many very talented business planners and digital marketers now offer their services on a freelance basis. So I am able to choose top professionals in their niche to work with me closely and deliver on your objectives and results – on time and on budget.
I am your Project and Relationship Liaison. I lead the team on a daily basis throughout your entire project – until you are completely satisfied with the results.
FAQ’s: CONSULTING SERVICES
Q: HOW CAN I LOWER MY COSTS ON THIS PROJECT?
A: Perhaps you or an associate can squeeze in time to assist with research or initial drafting of content. That can make a significant difference in lowering overall costs. With Digital and Social Media Marketing, SEO or Business Planning, much of the initial work can be drafted by someone who is bright, understands your business, and is motivated to receive instruction to deliver fine work.
With our oversight, we can use this research and ‘draft content’ as a base. It will be integrated into the final product. How much time can you or your staff commit to the project? That answer will help determine your cost-savings.
Q: I DON’T HAVE TIME TO GET EVERYTHING DONE AS IT IS. HOW CAN I ADD A NEW PROJECT?
A: No problem. We can take care of as much or as little of the initial and ongoing work as you need. If your work is seasonal, you can pick up some of the workflow during a slower time. Or, if you have a team member who occasionally has extra time, we can train that individual to do some of the work.
Q: HOW DO I KNOW WHAT TO POST ONLINE?
A: I can show you exactly how to create highly valuable, engaging and sharable content – for your specific target market and ideal customer. Consulting services can include teaching you how to create a content strategy and content that is uniquely yours. Your new content will be meaningful and valuable to your customers and prospects. They will eagerly share your information, news, events, and specials.
They become your active Brand Advocates. They invite others in your target market to review your info and go to your website! This will be vital to your growth and success.
Contact Me With Your Questions About Consulting Services