Lisa Chapman

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Who Are The Millennials and How Do They Shop? by Lisa Chapman

Posted in: Marketing and Social Media March 18, 2016

By Lisa Chapman

Millennials have grown up with technology at their fingertips

Insights into Millennials’ Mobile Shopping Behavior

Who Are The Millennials?

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. Most observers use birth years ranging from the early 1980s to the early 2000s. Many use 1982 as the Millennials’ starting birth year and 2004 as the last birth year.

This is the biggest group since the baby boomers and they have a large influence in the marketplace for jobs, technology and shopping habits. They have grown up with technology at their fingertips and because of this they are comfortable and confident when shopping online.

Millennials …read more      

“Thanks again for all your hard work, Lisa. The business plan is looking awesome and there’s no way we could have done that without you!”



Russell Ries, President, BreathalEyes, LLC

“I hope more people discover your blog because you really know what you’re talking about. Can’t wait to read more from you!” -



Daniel Milstein, Author, The ABC of Sales: Lessons from a Superstar

“Lisa Chapman’s thoughtful and insightful approach to social media strategy was instrumental in the launch of an important initiative for craigslist founder Craig Newmark. She is a pleasure to work with.” -



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