By Lisa Chapman
Insights into Millennials’ Mobile Shopping Behavior
Who Are The Millennials?
Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. Most observers use birth years ranging from the early 1980s to the early 2000s. Many use 1982 as the Millennials’ starting birth year and 2004 as the last birth year.
This is the biggest group since the baby boomers and they have a large influence in the marketplace for jobs, technology and shopping habits. They have grown up with technology at their fingertips and because of this they are comfortable and confident when shopping online.