TrackMaven Studies the Best Blog Writing by Lisa Chapman

TrackMaven Studies the Best Blog Writing by Lisa Chapman

By Lisa Chapman

How to write the best blog post for reader engagement and shareability

Tips for Getting More Engagement and Shares

Justin Hall, a student at Swathmore college, created the first blog in 1994. In the 21 years since then, blogging has grown in popularity and is now a staple of modern life – and content marketing.

A great blog goes a long way toward creating the modern success story. But how do you know what makes a great blog post? TrackMaven wondered the same thing and recently researched 4,618 blogs to find the answers. So what did they find in the 1,167,426 posts and 1,915,428,305 social shares which those blogs represent?

Here are the five essentials …read more