By Lisa Chapman
Guest Author: Jessica Davis, GoDot Media
Tips to Integrate Your Offline and Online Marketing Strategies
A central message, many marketing mediums. Interactions between the mediums attract more eyeballs to whatever it is that your message is promoting, and improve brand experience. Offline advertising drives a majority of online search queries – integration is essential to being found where your prospects may choose to look and encourage them along the sales funnel. If you market traditionally and digitally, integrating the two is not a challenging task. Here are four tips that can help you start strong.