Lisa Chapman

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What is Social Media?

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Social Media is the future of communication – a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new media makes the transfer of text, photos, audio, video and information in general increasingly fluid among internet users. Social Media has relevance not only for regular internet users, but business as well.

Platforms like Twitter, Facebook, Pinterest, Google+ and LinkedIn have created online communities where people can share as much or as little personal information as they desire with other members. The result is an enormous amount of information that can be easily created, shared, searched, promoted, and disputed.

The key question now being addressed is how to best utilize the unlimited amount of information available from social media sites.

One thing seems certain; personal data from social media use will continue to be tracked and logged for the benefit of any business willing to pay for it, and any company that doesn’t invest in social media now will be playing catch up in the near future.

The Conversation Prism

Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in ‘digital ethnography’ that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.

It’s a detailed and accurate way to portray the social media ecosystem, yet presented in an easy-to-grasp and memorable format. Brilliant.

This visual map of version 4 was released in 2013, startlingly evolved from the initial Conversation Prism.

 

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To introduce you to your website's current 'optimization' for search engines, I offer you a free written report that briefly evaluates its top SEO factors. I offer this in order to create meaningful value for you, and as a platform for us to discuss how simple SEO steps can measurably help your site "get found" online.Your Micro-SEO audit will be specific to your website, and you’ll get a detailed digital report by email that covers dozens of unique factors - critical to your site’s getting found and its ranking by search engines.

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I offer this service as an introduction, to create meaningful value for you, and as a platform for us to discuss how SEO can measurably help your site.

Your Micro-SEO audit will be specific to your website, and you’ll get a detailed digital report by email that covers over 50 unique factors - critical to your site’s getting found and its ranking by search engines.

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“Thanks again for all your hard work, Lisa. The business plan is looking awesome and there’s no way we could have done that without you!”



Russell Ries, President, BreathalEyes, LLC

“I hope more people discover your blog because you really know what you’re talking about. Can’t wait to read more from you!” -



Daniel Milstein, Author, The ABC of Sales: Lessons from a Superstar

“Lisa Chapman’s thoughtful and insightful approach to social media strategy was instrumental in the launch of an important initiative for craigslist founder Craig Newmark. She is a pleasure to work with.” -



Jonathan Bernstein, Team Leader, craigconnects.org

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