I usually work with clients in these general areas of services:
Digital & Social Media Marketing Services
Search Engine Optimization (SEO)
Business Planning / Financial Projections
By the Way:
Since I have an undergraduate business degree, an MBA and 30 years’ experience as an entrepreneur, I have insights into how to integrate online marketing into a growing organization in order to get real results. See my Bio – Lisa Chapman and my consulting clients’ testimonials about me and my work.
My consulting work always addresses each client’s unique needs, and so the above services list is deceivingly brief. It usually takes some conversation to see if I do what it takes to get the RESULTS you need. Read on for more detail.
More about these services:
- Digital & Social Media Marketing Services
We specialize in creating unique social media strategies and action plans that will increase your revenues.
You can now reach your audience in new digital ways through social media and social networking. Build relationships, brand trust and loyalty.
Specifically, we concentrate on the uniqueness of your business and online competition in order to:
– Develop an overall online marketing strategy, or specific strategies for social media (FB, T, LI, P, etc.), with execution plan(s).
– Execute those plans for you
– Customize or update your website – its strategy and/or execution
- Search Engine Optimization (SEO)
SEO – Search Engine Optimization = getting found online.
When search engines understand your site better, so will your visitors. So SEO is a clear win/win.
Sites must now be built to get the attention of search engines.
– “on-page SEO” = embedding SEO into your website; and
– “off-page SEO”= spreading your SEO online.
Search Engine Optimization is a fundamental and critical part of any business’ website and online marketing. Basically, SEO is the process of improving and promoting an online property in order to attract visitors from search engines.
SEO is complex, with a lot of moving parts; from the content and keywords on your website to the links you get from other sites. Search engines must be able to understand your site. SEO makes this possible.
- Business Planning / Financial Projections
I offer both custom written business plans & custom re-written business plans. And the financial projections must be realistic, achievable, and coordinated with the specifics in your business plan.
All business plans include custom financial statements and professional, in-depth market research that establishes credibility and supports the assumptions used in your financial projections.
Your custom plan can be scrutinized by the most discerning financial experts and investors. It will pass with flying colors.
Ask for a consult and quote!
SERVICE BENEFITS to YOU
Your custom social media marketing strategies and plans will:
- reach new prospects for your business
- educate them about your business’ benefits
- drive them to your website
- convert them into paying customers
Your custom online marketing campaigns will also:
- help others find you online
- improve your ranking with search engines like Google, Bing, Yahoo! Search and others
- increase your brand awareness
- sell your products
- drive traffic to your website
- serve your current customers
Your custom business plan and financial projections:
- give you a management roadmap to business success
- rank in the high tier caliber that gets funded
- deliver high octane results by an experienced and ethical team
- adhere to strict confidentiality to give you peace of mind
Custom vs. Packaged
I believe that SEO “packages”, Social Media Marketing “systems”, and Business Plan “templates” usually deliver generic-quality results; often resulting in slow, minimal effectiveness.
If you really want to “get found” online, or turn your target audience & prospects into paying customers, or produce a business plan with financial projections that are realistic and useful; then let’s discuss the specifics of YOUR unique business/project, the stage it’s in now, and what it really needs in order to achieve YOUR specific objectives and outcomes.
This will be a custom job – and it can still be quite affordable! Call and ask for an initial consult in order to receive a custom price quote.
THE PROJECT TEAM
Typically, I work with my clients as an individual consultant. But quite often, when my clients’ projects grow beyond my time constraints (or specific expertise), I then hand- pick one or more team members with the exact knowledge and skills your project needs. In this way, I create a custom Project Team for you.
This is possible because many very talented digital marketers and business planners now offer their services on an outsourced basis – so I am able to choose top professionals in their niche to help me deliver your project’s objectives and outcomes – on time and on budget. And always, I am your Project and Relationship Liaison, and I lead the team on a daily basis throughout your entire project – until you are completely totally and satisfied with the results.
Ask for a consult and quote!
THREE QUESTIONS I’M OFTEN ASKED:
1. Q: How can I lower my costs on this project?
A: If you or an associate has some extra time to assist me with research or initial drafting of content, that can make a significant difference in lowering overall costs. With Social Media Marketing, SEO or Business Planning, much of the initial work can be drafted by someone who is bright, understands your business, and is motivated to receive instruction to deliver fine work. With our oversight, we can usually use this research and ‘draft content’ as a base – and it will be integrated into the final product. How much time can you put into the project? That will determine cost-savings.
2. Q: I don’t have time to get everything done as it is. How can I add a new project?
A: No problem. We can take care of as much or as little of the initial and ongoing work as you need. If your work is seasonal, you can pick up some of the workflow during a slower time. Or, if you have an employee who has time occasionally, we can train him or her to do some of the work.
3. Q: How do I know what to post online?
A: I can show you how to create highly valuable, engaging and sharable content – for your specific target market and ideal customer. I work with you to create a content strategy that is uniquely yours. Your new content will be so interesting and valuable to your customers and prospects that they’ll be eager to share your information, news, events, and specials. They become your active Brand Advocates. They invite others in your target market to review your info and go to your website! This is vital to your growth.
Call or email with your own questions.