SERVICES AND ENGAGEMENTS
Our consulting services address the unique needs of each client, so this list is deceivingly brief. We usually require at least one meaningful conversation to determine if we’re a good fit – to get the RESULTS you need.
Most client engagements involve:
1. BUSINESS PLANS AND FINANCIAL PROJECTIONS
- Operations Assessments to Achieve Increased Revenues and Profits
- Strategic Planning & Competitive Positioning
- Creating Comprehensive Custom Business Plans
- Securing Investment Capital and Bank Funding
- Analyzing Current Financial Position
- Creating Realistic, Achievable Financial Projections
- Assisting Company Owners and Boards with Operational Hurdles .
2. INTERNET MARKETING & SOCIAL MEDIA MARKETING
3. SEARCH ENGINE OPTIMIZATION (SEO)
Check out our consulting clients’ endorsements.
BUSINESS PLANNING & FINANCIAL PROJECTIONS
We offer both original custom business plans AND custom re-writes of business plans. Financial projections must be realistic, achievable, and coordinated with the specifics in your business plan, to achieve your goals and secure funding.
All business plans include custom financial statement projections and professional, in-depth market research that establishes credibility and supports the assumptions used in the financial projections.
Your new plan and projections can be scrutinized by the most discerning financial experts and investors. It will pass with flying colors.
INTERNET MARKETING & SOCIAL MEDIA MARKETING
We specialize in creating unique digital marketing, social media strategies and action plans that will increase your revenues.
You can now reach your target audience through digital campaigns that build relationships, brand trust, and loyalty.
Specifically, we concentrate on the uniqueness of your business and your online competition in order to:
– Develop a comprehensive digital marketing strategy, or specific strategies for social media, with execution plans
– Execute those plans for you
– Customize or update your website – its strategy and/or execution
SEARCH ENGINE OPTIMIZATION (SEO)
SEO – Search Engine Optimization = getting found online by people who are searching for what you offer.
Basically, SEO is the process of improving and promoting online content in order to attract visitors from search engines. When search engines understand your site better, so will your visitors. SEO is a clear win/win.
Your site must now be ‘optimized’ to get the attention of search engines and establish your site as a leader.
“On-Page SEO” = embedding SEO in your website
“Off-Page SEO”= establishing your SEO around the Internet
Search Engine Optimization is a critical part of any business website, content and digital marketing plan.
SEO has become quite complex, with a lot of moving parts – from the content and keywords on your website to the backlinks you should get from other sites. Search engines analyze hundreds of factors about each website in order to ‘rank’ them and display them after a search.
SEO makes it possible for your site to compete online and show up in search results for people who are looking for what you offer.
BENEFITS TO YOU
YOUR CUSTOM STRATEGIC PLAN, BUSINESS PLAN AND FINANCIAL PROJECTIONS WILL:
- give your management team a specific roadmap with financial milestones to achieve your vision of success
- rank in the high-tier caliber of plans that actually get funded
- deliver high-octane results by an experienced and ethical team
- adhere to strict confidentiality to give you peace of mind
YOUR CUSTOM INTERNET MARKETING AND SOCIAL MEDIA MARKETING STRATEGIES WILL:
- reach new prospects for your business
- educate them about your business’ benefits
- drive them to your website
- convert them into paying customers
YOUR CUSTOM SEO CAMPAIGNS WILL:
- help your target audience find you online
- improve your ranking with search engines
- increase your brand awareness & authority
- convert visitors into customers
WHY CUSTOM PRICING VS. PACKAGED PRICING?
Business Plan Templates, SEO Packages, and Social Media Marketing Systems deliver generic-quality results – minimally effective.
If you really want to produce a business plan with financial projections that are realistic and useful; or you want to “get found” online; or turn your target audience & prospects into paying customers – then let’s discuss:
- the specifics of YOUR unique business or project,
- the stage it’s in now, and
- what it really needs in order to achieve YOUR specific objectives and outcomes.
This will be a custom job – and it can still be quite affordable!
ASK FOR A CONSULT AND A QUOTE
YOUR PROJECT TEAM
Typically, my small team handles most client work in-house. But when client projects grow beyond our time constraints, I will hand-pick one or more additional team members with the exact knowledge and skill level your project needs. In this way, I create your Custom Project Team.
This is possible because many very talented business planners and digital marketers now offer their services on a freelance basis. So I am able to choose top professionals in their niche to work with me closely and deliver on your objectives and results – on time and on budget.
I am your Project and Relationship Liaison. I lead the team on a daily basis throughout your entire project – until you are completely satisfied with the results.
Q: HOW CAN I LOWER MY COSTS ON THIS PROJECT?
A: If you or an associate has some extra time to assist with research or initial drafting of content, that can make a significant difference in lowering overall costs. With Digital and Social Media Marketing, SEO or Business Planning, much of the initial work can be drafted by someone who is bright, understands your business, and is motivated to receive instruction to deliver fine work. With our oversight, we can usually use this research and ‘draft content’ as a base – and it will be integrated into the final product. How much time can you or your staff put into the project? That will help determine cost-savings.
Q: I DON’T HAVE TIME TO GET EVERYTHING DONE AS IT IS. HOW CAN I ADD A NEW PROJECT?
A: No problem. We can take care of as much or as little of the initial and ongoing work as you need. If your work is seasonal, you can pick up some of the workflow during a slower time. Or, if you have a team member who occasionally has extra time, we can train that individual to do some of the work.
Q: HOW DO I KNOW WHAT TO POST ONLINE?
A: I can show you how to create highly valuable, engaging and sharable content – for your specific target market and ideal customer. I work with you to create a content strategy that is uniquely yours. Your new content will be so interesting and valuable to your customers and prospects that they’ll be eager to share your information, news, events, and specials. They become your active Brand Advocates. They invite others in your target market to review your info and go to your website! This will be vital to your growth and success.
CONTACT ME WITH YOUR QUESTIONS