By Lisa Chapman
How to Increase Email Click-Through for Your Content Marketing Strategy
In order to help stay on top of marketing trends, I subscribe to a few exceptional email newsletters in the content marketing arena. I just received this excellent newsletter (see below) from Simply Measured. For small businesses, entrepreneurs, solopreneurs and professionals who employ a content marketing strategy, it may be an example you’ll want to consider emulating. Here’s why:
1. The email subject line catches readers’ attention with a problem that’s common to the target audience. Makes them want to click through.
2. The content is contained in the body of the email …read more
