By Lisa Chapman
Key Marketing Strategy to Sell Products
In my previous post, “Sample Email Newsletter That Grabs Readers’ Attention”, we discussed an excellent example for small businesses, entrepreneurs and professionals who employ a content marketing strategy to attract website traffic. Today, we’ll look behind the curtain at a hugely successful home-based business email newsletter for independent entrepreneurs. I became aware of this particular newsletter (in the image below) because my Consultant sells beautifully branded gifts and totes for the company Thirty-One Gifts. Their primary marketing objectives?
- Branding and
- selling products!
Email newsletters clearly serve vastly different businesses and audiences. So the content must be strategically …read more