By Lisa Chapman
38 Exciting Examples from Bob Bly, “America’s Top Copywriter”
We recently talked about Bob Bly’s ultra successful direct marketing approach to writing headlines – they have four specific tasks. We talked about how to write your headlines to accomplish those tasks.
In this post, I simply want to give you Bob’s list of 38 powerhouse headline examples that you can adapt to grab your readers’ attention and draw them in to your copy. Here’s the amazing list:
1. Ask a question in the headline.
“What Do Japanese Managers Have That American Managers Sometimes Lack?”
