By Lisa Chapman
Are You Unwittingly Jeopardizing your Licensure with Patient Privacy Issues Online?
The objective of this article is to explore the issues involved in using online marketing of the licensed mental health professionals’ social media – especially Facebook – and remain compliant with the practitioners’ professional codes of ethics.
‘Content Strategy’ versus ‘Engagement Strategy’?
Question: Should licensed practitioners use a (presumably safer) ‘Content Strategy’ – versus implementing an ‘Engagement Strategy’, which is possibly more powerful? Note: an Engagement Strategy is generally accepted in the online marketing industry as highly effective step in helping to build relationship, and build that relationship to eventually turn online …read more