By Lisa Chapman
Guest Author: Tejas Veeramani
Do you remember when the power supply to a much-anticipated Superbowl Game was interrupted? This was followed by a Tweet from Oreo, the ever-popular cookie manufacturer, with an image captioned, “You can still dunk in the dark”.
The post was re-tweeted more than ten thousand times in an hour and proved to be a huge boost to the Oreo brand’s online reputation.
Social media trends are nearly impossible to predict because they are often based on real-time events. A company called Sickweather was able to pinpoint the geographic origin of illnesses based on public Tweets and Facebook updates of …read more
