How to Stay Current on Social Media Marketing – Trends and Tools by Lisa Chapman

How to Stay Current on Social Media Marketing – Trends and Tools by Lisa Chapman

By Lisa Chapman

Oreo Brand Superbowl Campaign: "You can still dunk in the dark."

Guest Author: Tejas Veeramani

Do you remember when the power supply to a much-anticipated Superbowl Game was interrupted? This was followed by a Tweet from Oreo, the ever-popular cookie manufacturer, with an image captioned, You can still dunk in the dark.

The post was re-tweeted more than ten thousand times in an hour and proved to be a huge boost to the Oreo brand’s online reputation.

Social media trends are nearly impossible to predict because they are often based on real-time events. A company called Sickweather was able to pinpoint the geographic origin of illnesses based on public Tweets and Facebook updates of …read more