Lisa Chapman

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Boost Your Social Media Marketing Efforts with Content Curation Tools by Lisa Chapman

Posted in: Marketing and Social Media August 18, 2015

By Lisa Chapman

Obermutten Switzerland

Guest Author: Jessica Davis

How did an $11,000 social media campaign return USD$2.5 million for a tiny town in Europe?

Tucked away in the peace and quiet of the Swiss Alps is a small hamlet called Obermutten. Being one of smallest towns in Europe with only 80 residents, it would have continued to remain in obscurity if it weren’t for a certain Facebook campaign. In attempt to attract more tourists the residents announced that they would print a picture of every person who liked their Facebook Page and pin it up on the town’s noticeboard. So, their investment …read more      

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