Boost Your Social Media Marketing Efforts with Content Curation Tools by Lisa Chapman

Boost Your Social Media Marketing Efforts with Content Curation Tools by Lisa Chapman

By Lisa Chapman

Obermutten Switzerland

Guest Author: Jessica Davis

How did an $11,000 social media campaign return USD$2.5 million for a tiny town in Europe?

Tucked away in the peace and quiet of the Swiss Alps is a small hamlet called Obermutten. Being one of smallest towns in Europe with only 80 residents, it would have continued to remain in obscurity if it weren’t for a certain Facebook campaign. In attempt to attract more tourists the residents announced that they would print a picture of every person who liked their Facebook Page and pin it up on the town’s noticeboard. So, their investment …read more