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How to Create a NEW LOGO for your Small Business or Professional Service by Lisa Chapman

Posted in: Marketing and Social Media January 21, 2015

By Lisa Chapman

Google Search for Anchor Logo

Find Logo Designers – Fast, Affordable and Amazing Quality

One of my favorite clients recently approached me with the need to have a logo created. He has a professional consulting practice, a website and a blog. The Problem: his brand hasn’t been developed and he wants a new logo to give it punch and memorability.

I’m going to show you how to get your quality custom logo designed for a song!

Logo Ideas

My client wants to use the image of an anchor. So I jumped online and performed a quick search on Google Images for the keyword term ‘anchor logo’. See what …read moreHow to Create a NEW LOGO for your Small Business or Professional Service by Lisa Chapman 2  How to Create a NEW LOGO for your Small Business or Professional Service by Lisa Chapman 4  How to Create a NEW LOGO for your Small Business or Professional Service by Lisa Chapman 6  How to Create a NEW LOGO for your Small Business or Professional Service by Lisa Chapman 8

An Entrepreneur Shares His New Business Ideas by Lisa Chapman

Posted in: Marketing and Social Media November 29, 2014

By Lisa Chapman

Entrepreneur Brian Cox

“I Want to Start a New Business” –A Real Case Story

As told by Brian Cox

I‘m about to share some of my business ideas with you, and I would like to hear your comments and feedback.

I want to help people with their budgets and 1040EZ forms. This is the reason why: I know that some individuals (my target customers) need a quick loan during the Holiday Season.

My future customers may think along these lines:

“Because I live paycheck to paycheck, how will I get quick money for Holiday gifts? I know I‘m going to get fleeced, but …read moreAn Entrepreneur Shares His New Business Ideas by Lisa Chapman 11  An Entrepreneur Shares His New Business Ideas by Lisa Chapman 13  An Entrepreneur Shares His New Business Ideas by Lisa Chapman 15  An Entrepreneur Shares His New Business Ideas by Lisa Chapman 17

Your Newsletter Can Be Quick, Easy and POWERFUL by Lisa Chapman

Posted in: Marketing and Social Media October 22, 2014

By Lisa Chapman

Subject Matter Expert Rand Fishkin

How to Steal your Audience’s Attention and Beat Your Competition

SME Rand Fishkin

 

HOT OFF THE PRESS: I just found this beautiful approach to building recognition of your brand, increasing your audience, adding real value to the online conversation & knowledge base, and making it all very easy.

That’s a tall order and might seem like a lot of work – even overwhelming. But it’s not. The most brilliant approaches are often the simplest.

The email newsletter below came from one of my subject matter expert’s (SME’s) newsletter subscription. I subscribe because I know that they are an authority, with reliable & valuable …read moreYour Newsletter Can Be Quick, Easy and POWERFUL by Lisa Chapman 20  Your Newsletter Can Be Quick, Easy and POWERFUL by Lisa Chapman 22  Your Newsletter Can Be Quick, Easy and POWERFUL by Lisa Chapman 24  Your Newsletter Can Be Quick, Easy and POWERFUL by Lisa Chapman 26

Advertising Infiltrates Your Child’s Life by Lisa Chapman

Posted in: Marketing and Social Media September 23, 2014

By Lisa Chapman

Save your child from financial failure

Save Your Child from Financial Failure

It’s no secret that America’s children are growing up in a society dominated by media and advertising. But do we fully understand the power these messages have over our children, and how drastically it affects their financial future, even the very quality of their lives?

In this post, we’ll consider:

  • How manipulative advertising targets children
  • The powerful emotional appeal to BUY has them hooked
  • “Immediate gratification” is introduced at a tender age
  • Advertisements influence toddlers, then escalate with each target age

And how advertisers contribute to financial crisis in the US:

  • Little to no “Financial Literacy” training is offered to help you …read moreAdvertising Infiltrates Your Child’s Life by Lisa Chapman 29  Advertising Infiltrates Your Child’s Life by Lisa Chapman 31  Advertising Infiltrates Your Child’s Life by Lisa Chapman 33  Advertising Infiltrates Your Child’s Life by Lisa Chapman 35

Amazon Prime Air – Behind the Curtain of an Amazing Marketing Case Study by Lisa Chapman

Posted in: Marketing and Social Media September 12, 2014

By Lisa Chapman

Amazon Prime Air Drone test flight

5 Best Practice Marketing Tips from an Online Giant

Watch this (and TWEET about this astounding Amazon Prime Air Video.)

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Click this link to view Amazon footage from a Prime Air drone test flight (Use the Back Button to return to this page.)

The Inspired Marketing of Amazon Prime Air

The online giant Amazon.com does it again with gorilla marketing & PR tactics. I invite you to take a closer look at the reviews and marketing “take-aways” offered by industry gurus. This campaign looks clean & professional BUT DOES AMAZON’S CEO HAVE ULTERIOR MOTIVES? Some …read moreAmazon Prime Air – Behind the Curtain of an Amazing Marketing Case Study by Lisa Chapman 38  Amazon Prime Air – Behind the Curtain of an Amazing Marketing Case Study by Lisa Chapman 40  Amazon Prime Air – Behind the Curtain of an Amazing Marketing Case Study by Lisa Chapman 42  Amazon Prime Air – Behind the Curtain of an Amazing Marketing Case Study by Lisa Chapman 44

How to get more clicks from Google SERPs by Lisa Chapman

Posted in: Marketing and Social Media September 4, 2014

By Lisa Chapman

Google SERP Meta Data 1

Simple-to-understand URLs will attract more traffic to your site

Great SEO (Search Engine Optimization) can get your site ranked on the first page of Google’s SERPs (Search Engine Results Pages). But the next step is up to you – or your webmaster – and it’s critical to getting more visitors to click through to your site. Here, Google explains how to achieve user-friendly URLs for better marketing of your site.

You must try to create simple, descriptive categories and file names for all documents on your website. That not only helps you organize your site better, but it also leads to …read moreHow to get more clicks from Google SERPs by Lisa Chapman 47  How to get more clicks from Google SERPs by Lisa Chapman 49  How to get more clicks from Google SERPs by Lisa Chapman 51  How to get more clicks from Google SERPs by Lisa Chapman 53

How to Make an Infographic by Lisa Chapman

Posted in: Marketing and Social Media August 11, 2014

By Lisa Chapman

Why You Need Infographics

And Why Every Marketer Needs Compelling Infographics

You see them EVERYWHERE! Aren’t they great? I just love them, because I know that I’ll pick up key information in a memorable way – very quickly. And beyond that, there are many more reasons good marketing includes good infographics. In this post, we’ll discuss why you need them and how to make them.

Heidi Grutter+, a social media blogger at MySMN.com, calls infographics “visual fast food for the brain”. She posted this one to communicate the compelling need for them:

  • We actually …read moreHow to Make an Infographic by Lisa Chapman 56  How to Make an Infographic by Lisa Chapman 58  How to Make an Infographic by Lisa Chapman 60  How to Make an Infographic by Lisa Chapman 62

Sample Email Newsletter for Home-Based Business Sales by Lisa Chapman

Posted in: Marketing and Social Media July 29, 2014

By Lisa Chapman

Sample email newsletter

Key Marketing Strategy to Sell Products

In my previous post, “Sample Email Newsletter That Grabs Readers’ Attention”, we discussed an excellent example for small businesses, entrepreneurs and professionals who employ a content marketing strategy to attract website traffic. Today, we’ll look behind the curtain at a hugely successful home-based business email newsletter for independent entrepreneurs. I became aware of this particular newsletter (in the image below) because my Consultant sells beautifully branded gifts and totes for the company Thirty-One Gifts. Their primary marketing objectives?

  • Branding and
  • selling products!

Email newsletters clearly serve vastly different businesses and audiences. So the content must be strategically …read moreSample Email Newsletter for Home-Based Business Sales by Lisa Chapman 65  Sample Email Newsletter for Home-Based Business Sales by Lisa Chapman 67  Sample Email Newsletter for Home-Based Business Sales by Lisa Chapman 69  Sample Email Newsletter for Home-Based Business Sales by Lisa Chapman 71

Sample Email Newsletter that Grabs Readers’ Attention by Lisa Chapman

Posted in: Marketing and Social Media June 27, 2014

By Lisa Chapman

Lisa Photoshoot May 2011 006

How to Increase Email Click-Through for Your Content Marketing Strategy

In order to help stay on top of marketing trends, I subscribe to a few exceptional email newsletters in the content marketing arena. I just received this excellent newsletter (see below) from Simply Measured. For small businesses, entrepreneurs, solopreneurs and professionals who employ a content marketing strategy, it may be an example you’ll want to consider emulating. Here’s why:

1. The email subject line catches readers’ attention with a problem that’s common to the target audience. Makes them want to click through.

2. The content is contained in the body of the email …read moreSample Email Newsletter that Grabs Readers’ Attention by Lisa Chapman 74  Sample Email Newsletter that Grabs Readers’ Attention by Lisa Chapman 76  Sample Email Newsletter that Grabs Readers’ Attention by Lisa Chapman 78  Sample Email Newsletter that Grabs Readers’ Attention by Lisa Chapman 80

Gain More Twitter Followers While You Sleep by Lisa Chapman

Posted in: Marketing and Social Media June 18, 2014

By Lisa Chapman

Twitter branded image

Do This Once and Twitter Does the Rest

Where do you decide whether or not to follow someone on Twitter? At their profile. Have you invested just a few minutes to make your profile work for you?

You have one shot at a first impression, so make it sizzle.

Create an Intriguing Twitter Profile

People are skimmers these days. The first thing we notice is an image. We notice the branding. So make your Twitter branding consistent with your offline branding, and other social media sites as well.

It’s important to create a consistent look and feel among all of your social media platforms. This …read moreGain More Twitter Followers While You Sleep by Lisa Chapman 83  Gain More Twitter Followers While You Sleep by Lisa Chapman 85  Gain More Twitter Followers While You Sleep by Lisa Chapman 87  Gain More Twitter Followers While You Sleep by Lisa Chapman 89

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“Thanks again for all your hard work, Lisa. The business plan is looking awesome and there’s no way we could have done that without you!”



Russell Ries, President, BreathalEyes, LLC

“I hope more people discover your blog because you really know what you’re talking about. Can’t wait to read more from you!” -



Daniel Milstein, Author, The ABC of Sales: Lessons from a Superstar

“Lisa Chapman’s thoughtful and insightful approach to social media strategy was instrumental in the launch of an important initiative for craigslist founder Craig Newmark. She is a pleasure to work with.” -



Jonathan Bernstein, Team Leader, craigconnects.org

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