Simple-to-understand URLs will attract more traffic to your site

Great SEO (Search Engine Optimization) can get your site ranked on the first page of Google’s SERPs (Search Engine Results Pages). But the next step is up to you – or your webmaster – and it’s critical to getting more visitors to click through to your site. Here, Google explains how to achieve user-friendly URLs for better marketing of your site.

You must try to create simple, descriptive categories and file names for all documents on your website. That not only helps you organize your site better, but it also leads to …read more      

And Why Every Marketer Needs Compelling Infographics

You see them EVERYWHERE! Aren’t they great? I just love them, because I know that I’ll pick up key information in a memorable way – very quickly. And beyond that, there are many more reasons good marketing includes good infographics. In this post, we’ll discuss why you need them and how to make them.

Heidi Grutter+, a social media blogger at MySMN.com, calls infographics “visual fast food for the brain”. She posted this one to communicate the compelling need for them:

• We actually …read more      
  

Key Marketing Strategy to Sell Products

In my previous post, “Sample Email Newsletter That Grabs Readers’ Attention”, we discussed an excellent example for small businesses, entrepreneurs and professionals who employ a content marketing strategy to attract website traffic. Today, we’ll look behind the curtain at a hugely successful home-based business email newsletter for independent entrepreneurs. I became aware of this particular newsletter (in the image below) because my Consultant sells beautifully branded gifts and totes for the company Thirty-One Gifts. Their primary marketing objectives?

• Branding and
• selling products!

Email newsletters clearly serve vastly different businesses and audiences. So the content must be strategically …read more      

How to Increase Email Click-Through for Your Content Marketing Strategy

In order to help stay on top of marketing trends, I subscribe to a few exceptional email newsletters in the content marketing arena. I just received this excellent newsletter (see below) from Simply Measured. For small businesses, entrepreneurs, solopreneurs and professionals who employ a content marketing strategy, it may be an example you’ll want to consider emulating. Here’s why:

1. The email subject line catches readers’ attention with a problem that’s common to the target audience. Makes them want to click through.

2. The content is contained in the body of the email …read more      

Do This Once and Twitter Does the Rest

Where do you decide whether or not to follow someone on Twitter? At their profile. Have you invested just a few minutes to make your profile work for you?

You have one shot at a first impression, so make it sizzle.

Create an Intriguing Twitter Profile

People are skimmers these days. The first thing we notice is an image. We notice the branding. So make your Twitter branding consistent with your offline branding, and other social media sites as well.

It’s important to create a consistent look and feel among all of your social media platforms. This …read more