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Free and Cheap Press Release Sites for Small Business by Lisa Chapman

Posted in: Marketing and Social Media February 25, 2016

By Lisa Chapman

Newswire Free and Paid Account Comparison – starter packages

ENTREPRENEURS, SOLOPRENEURS, AND SMALL BUSINESS OWNERS – SAVE TIME AND MONEY

Want to get the word out about your business and earn valuable backlinks at the same time?

After a deep dive into the world of online press releases, I have come up with a short list of the best online Press Release sites for entrepreneurs, solopreneurs and small businesses. Many hours of research have gone into whittling a long list down to these three. After using a wide array of press release services, I believe that these are solid, reputable choices. I have had good experience using them, and with good …read moreFree and Cheap Press Release Sites for Small Business by Lisa Chapman 2  Free and Cheap Press Release Sites for Small Business by Lisa Chapman 4  Free and Cheap Press Release Sites for Small Business by Lisa Chapman 6  Free and Cheap Press Release Sites for Small Business by Lisa Chapman 8

Review: DrumUp for Content Curation and Social Media Management by Lisa Chapman

Posted in: Marketing and Social Media January 12, 2016

By Lisa Chapman

Drumup.io Logo

Guest Author: Vasudha Veeranna

Marketing automation has seen an increased rate of adoption over the last couple of years. While most companies are already using automation software in their sales and CRM processes, social media marketing automation is also seeing an upward trend. With new tools launched ever so often, picking one for your business’ needs isn’t always a very straight-forward decision. That said, some tools are just so simple and easy to use, you almost immediately see their value – case in point, DrumUp.

DrumUp is a neat social media management and content curation tool that can help you significantly …read moreReview: DrumUp for Content Curation and Social Media Management by Lisa Chapman 11  Review: DrumUp for Content Curation and Social Media Management by Lisa Chapman 13  Review: DrumUp for Content Curation and Social Media Management by Lisa Chapman 15  Review: DrumUp for Content Curation and Social Media Management by Lisa Chapman 17

Review: DrumUp for Content Curation and Social Media Management by Lisa Chapman

Posted in: Marketing and Social Media January 12, 2016

By Lisa Chapman

Drumup.io Logo

Guest Author: Vasudha Veeranna

Marketing automation has seen an increased rate of adoption over the last couple of years. While most companies are already using automation software in their sales and CRM processes, social media marketing automation is also seeing an upward trend. With new tools launched ever so often, picking one for your business’ needs isn’t always a very straight-forward decision. That said, some tools are just so simple and easy to use, you almost immediately see their value – case in point, DrumUp.

DrumUp is a neat social media management and content curation tool that can help you significantly …read moreReview: DrumUp for Content Curation and Social Media Management by Lisa Chapman 20  Review: DrumUp for Content Curation and Social Media Management by Lisa Chapman 22  Review: DrumUp for Content Curation and Social Media Management by Lisa Chapman 24  Review: DrumUp for Content Curation and Social Media Management by Lisa Chapman 26

Social Media Marketing Expert Predictions For 2016 by Lisa Chapman

Posted in: Marketing and Social Media January 1, 2016

By Lisa Chapman

Social Media Marketing Expert Predictions for 2016

Gain the Leading Edge With These Solutions

Happy New Year! As we pack up our holiday celebrations and look forward to new business strategies, consider this one of the most important pieces of content to integrate into your plans. Our friends at Social Media Examiner have given us social media marketing predictions for 2016. They rallied 14 leading experts to advise us of upcoming changes to watch and be prepared for in 2016.

I especially like Peg Fitzpatrick’s Prediction, which gives online marketers a recipe for posting valuable content. By following her recipe, you will connect your online assets and …read moreSocial Media Marketing Expert Predictions For 2016 by Lisa Chapman 29  Social Media Marketing Expert Predictions For 2016 by Lisa Chapman 31  Social Media Marketing Expert Predictions For 2016 by Lisa Chapman 33  Social Media Marketing Expert Predictions For 2016 by Lisa Chapman 35

Power Up Your Social Media Management in 2016! by Lisa Chapman

Posted in: Marketing and Social Media December 29, 2015

By Lisa Chapman

the best tools for you to organize and incorporate efficiencies in your social media marketing in 2016.

Find More Time with These 10 ‘Must-Have’ Tools

Guest Author: Aditi Parkash

Note to Self: Organize my social media management.

But how? This article delivers the best tools for you to organize and incorporate efficiencies in your social media marketing in 2016. Whew – what a relief!

Effective, efficient social media management is crucial to having a solid social media marketing strategy. If you are a social media manager, you probably already know the importance of having management tools, and this trend is growing increasingly.

The tools you use can help you achieve a number of tasks like content discovery, content scheduling, and …read morePower Up Your Social Media Management in 2016! by Lisa Chapman 38  Power Up Your Social Media Management in 2016! by Lisa Chapman 40  Power Up Your Social Media Management in 2016! by Lisa Chapman 42  Power Up Your Social Media Management in 2016! by Lisa Chapman 44

Holiday Gift Ideas for the Internet Entrepreneur by Lisa Chapman

Posted in: Marketing and Social Media December 7, 2015

By Lisa Chapman

Gift ideas for holidays, Christmas, Hanukah

Books for Social Media Marketing, Book Marketing, Building a Business Online and MORE!

Do you need a great gift for family or a friend who has a dream to build or grow their online business?

Help ignite that fire with awesome books that take you step-by-step through the process – and cut through the clutter.

We are bombarded online with thousands of messages every day. Confusion reigns. But no more! Any of the books below are terrific, on point, and written by the best in their field. You can confidently choose from any of these and know that you have chosen a …read moreHoliday Gift Ideas for the Internet Entrepreneur by Lisa Chapman 47  Holiday Gift Ideas for the Internet Entrepreneur by Lisa Chapman 49  Holiday Gift Ideas for the Internet Entrepreneur by Lisa Chapman 51  Holiday Gift Ideas for the Internet Entrepreneur by Lisa Chapman 53

How to Find Free-to-Use Images

Posted in: Marketing and Social Media November 18, 2015

By Lisa Chapman

Free-to-use images and Google Advanced Image Search

How to Find Free-to-Use Images

They say a picture is worth a thousand words. When it comes to social media marketing, a picture could be worth a thousand likes or comments. Adding an image to your blog post or a social media post can instantly catch the attention of your audience and draw them to your posts. Social media networks are increasingly becoming very photo-centric with the rise of networks like Facebook, Instagram and Tumblr.

Why do visitors flock to these websites? It’s because they provide a lot of eye-candy and a welcome change from all the textual content that …read moreHow to Find Free-to-Use Images 56  How to Find Free-to-Use Images 58  How to Find Free-to-Use Images 60  How to Find Free-to-Use Images 62

An Exclusive Report From The Editors Of Internet Retailer by Lisa Chapman

Posted in: Marketing and Social Media October 23, 2015

By Lisa Chapman

Internet Retailer Digital Channels prediction 2016

An Exclusive Report From The Editors Of Internet Retailer

THE NEXT DIGITAL MARKETING WAVE

Breaking News!

Internet Retailer has issued a new industry report covering their predictions for retailers’ and brands’ online spending in 2016.

According to Zak Stambor, Editor of Internet Retailer, “In (our) first-ever digital marketing survey, the results of which are included in this special report, we find that many retailers are boosting their digital ad spending, and they’re spreading those dollars around to a variety of channels. As they do so, they’re also looking for ways to make their messages more relevant to shoppers.”

Image Source: …read moreAn Exclusive Report From The Editors Of Internet Retailer by Lisa Chapman 65  An Exclusive Report From The Editors Of Internet Retailer by Lisa Chapman 67  An Exclusive Report From The Editors Of Internet Retailer by Lisa Chapman 69  An Exclusive Report From The Editors Of Internet Retailer by Lisa Chapman 71

How to Stay Current on Social Media Marketing – Trends and Tools by Lisa Chapman

Posted in: Marketing and Social Media September 11, 2015

By Lisa Chapman

Oreo Brand Superbowl Campaign: "You can still dunk in the dark."

Guest Author: Tejas Veeramani

Do you remember when the power supply to a much-anticipated Superbowl Game was interrupted? This was followed by a Tweet from Oreo, the ever-popular cookie manufacturer, with an image captioned, “You can still dunk in the dark”.

The post was re-tweeted more than ten thousand times in an hour and proved to be a huge boost to the Oreo brand’s online reputation.

Social media trends are nearly impossible to predict because they are often based on real-time events. A company called Sickweather was able to pinpoint the geographic origin of illnesses based on public Tweets and Facebook updates of …read moreHow to Stay Current on Social Media Marketing – Trends and Tools by Lisa Chapman 74  How to Stay Current on Social Media Marketing – Trends and Tools by Lisa Chapman 76  How to Stay Current on Social Media Marketing – Trends and Tools by Lisa Chapman 78  How to Stay Current on Social Media Marketing – Trends and Tools by Lisa Chapman 80

Boost Your Social Media Marketing Efforts with Content Curation Tools by Lisa Chapman

Posted in: Marketing and Social Media August 18, 2015

By Lisa Chapman

Obermutten Switzerland

Guest Author: Jessica Davis

How did an $11,000 social media campaign return USD$2.5 million for a tiny town in Europe?

Tucked away in the peace and quiet of the Swiss Alps is a small hamlet called Obermutten. Being one of smallest towns in Europe with only 80 residents, it would have continued to remain in obscurity if it weren’t for a certain Facebook campaign. In attempt to attract more tourists the residents announced that they would print a picture of every person who liked their Facebook Page and pin it up on the town’s noticeboard. So, their investment …read moreBoost Your Social Media Marketing Efforts with Content Curation Tools by Lisa Chapman 83  Boost Your Social Media Marketing Efforts with Content Curation Tools by Lisa Chapman 85  Boost Your Social Media Marketing Efforts with Content Curation Tools by Lisa Chapman 87  Boost Your Social Media Marketing Efforts with Content Curation Tools by Lisa Chapman 89

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“Thanks again for all your hard work, Lisa. The business plan is looking awesome and there’s no way we could have done that without you!”



Russell Ries, President, BreathalEyes, LLC

“I hope more people discover your blog because you really know what you’re talking about. Can’t wait to read more from you!” -



Daniel Milstein, Author, The ABC of Sales: Lessons from a Superstar

“Lisa Chapman’s thoughtful and insightful approach to social media strategy was instrumental in the launch of an important initiative for craigslist founder Craig Newmark. She is a pleasure to work with.” -



Jonathan Bernstein, Team Leader, craigconnects.org

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