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Advertising Infiltrates Your Child’s Life by Lisa Chapman

Posted in: Marketing and Social Media September 23, 2014

By Lisa Chapman

Save your child from financial failure

Save Your Child from Financial Failure

It’s no secret that America’s children are growing up in a society dominated by media and advertising. But do we fully understand the power these messages have over our children, and how drastically it affects their financial future, even the very quality of their lives?

In this post, we’ll consider:

  • How manipulative advertising targets children
  • The powerful emotional appeal to BUY has them hooked
  • “Immediate gratification” is introduced at a tender age
  • Advertisements influence toddlers, then escalate with each target age

And how advertisers contribute to financial crisis in the US:

  • Little to no “Financial Literacy” training is offered to help you …read moreAdvertising Infiltrates Your Child’s Life by Lisa Chapman 2  Advertising Infiltrates Your Child’s Life by Lisa Chapman 4  Advertising Infiltrates Your Child’s Life by Lisa Chapman 6  Advertising Infiltrates Your Child’s Life by Lisa Chapman 8
“Thanks again for all your hard work, Lisa. The business plan is looking awesome and there’s no way we could have done that without you!”



Russell Ries, President, BreathalEyes, LLC

“I hope more people discover your blog because you really know what you’re talking about. Can’t wait to read more from you!” -



Daniel Milstein, Author, The ABC of Sales: Lessons from a Superstar

“Lisa Chapman’s thoughtful and insightful approach to social media strategy was instrumental in the launch of an important initiative for craigslist founder Craig Newmark. She is a pleasure to work with.” -



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