Lisa Chapman

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6 Ways to Instantly Reach a Wider Social Media Audience by Lisa Chapman

Posted in: Marketing and Social Media October 18, 2016

By Lisa Chapman

Social Plugins for Content Web, Content Marketing, social listening, employee advocacy

How to Quickly Expand Your Target Social Media Audience

Author: Disha Dinesh

There are two distinctions your should worry about when trying to expand your audience on social media – the difference between a content strategy and a content marketing strategy, and how your content competition differs from your business competition.

Let me clarify each of these before we proceed. A content strategy doesn’t account for marketing and distribution without which your content will remain undiscovered. Yes, that viral video didn’t set itself on fire, it was lit and fed until it caught on. Second, giants whom you may have …read more      

“Thanks again for all your hard work, Lisa. The business plan is looking awesome and there’s no way we could have done that without you!”



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