10 secret tips to winning more consulting clients
you decided to start a consulting business because you wanted to share your expertise well
congratulations because the consulting industry is growing at 14 a year and they expect this growth
to continue through 2028. here's the question though how do you keep getting the clients okay we
want to keep getting the clients in this video i'm going to share with you ways you can continually
get clients for your consulting business and we're going to start right now don't forget you got to
subscribe hit that subscribe button down there if it's red click it turn it gray don't forget a
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every time i do a new video now by the end of this video you're gonna have all the tools you need to
get all the clients you want for as long as you care to work number one out of ten number one is
identify the perfect client for you i think we're all tempted when we start consulting to take just
about anybody that's willing to give us some money and wants to know something from us but
unfortunately we end up with bad clients we end up with bad results if we do that so we want
to identify who our perfect client is now when i was doing consulting of which i don't do much now
just because my time doesn't allow for it but i had all the clients i wanted but what i did was
i was very selective about who i selected to be a consulting client the first thing i i thought
of was i want all these people to be successful now the only way i'm going to have all these
people to be successful is i need people who have successful traits okay so i wanted
people who weren't newbies i wanted people who had already had some experience i wanted people
who have already had some success i wanted people who had money to pay me because if i had all those
things and they were already successful and they were hard working and they had some money odds
are if they've achieved all that without me when you add my expertise to what they've already done
they were going to be successful so the big key is select a client that you think is going to be
successful don't try to change somebody that's really hard to do and besides that i didn't want
anybody not successful because that would speak to my skills if they weren't successful so
i wanted people who were going to work hard who already had proven themselves to some degree
number two is know your unique selling proposition what is it that's unique about you what is its
skill what's the skill that you have that you can easily teach to somebody else and they can
get results too mine was making money online i can pretty much take any product or service
right now and market online so i wasn't out there trying to help them find products to
sell that wasn't the skill that i wanted to impart to somebody it was how to market whatever
product you've already selected how to sell that product online so that was my unique selling
proposition what is yours number three is get known how are you going to get known you're going
to get known by sharing valuable content you can do that in the form of a blog you can do that in
the form of videos like what i'm doing right now i'm sharing valuable content that i know will
help people out so i do that through video you can also do it through post you can do it through
blogs you write on other people's sites you can do it on your website you can do it through courses
any way you want to do it but you want to get your information out there so that people see that you
really do have good content number four is ask for referrals there's nothing wrong with that i think
referrals are a really good thing and i think that when somebody gives you a referral and you say
to them will you let them know i'm calling and warm up that referral i think you get a lot better
results but if somebody's happy with your services and they've got good results out of it and they
know other people that could benefit from it why wouldn't they refer people to you um and i i know
it's all and how you say it too i say to a client i said well you know you've gone from you know
ten thousand dollars a month to fifty thousand dollars a month and you know you get good results
if you do what i tell you to do and they're gonna agree with you oh yeah j.r you're great you know
you really help me out and all that good stuff and i say great then you probably know some other
people that could benefit from the results that you've gotten you know most of my clients will
always refer two or three four people to me who do you know they could benefit so you see what
i did there i said most of my clients will refer other people to me that they know will benefit
from my training who do you know that would fit so when i do something like that it's putting
something in their mind well most of the other people always do it so i guess i should too so
that really helps you get referrals number five spend some money invest in paid
advertising when you run ads out there people think you're more official they look at
you more like a business they see you advertising it's also going to make you better known even
if they see your ads and they don't buy from the ads and later on you talk to them it can
be very beneficial to you getting that client number six attend meetups meetings conventions
whatever it is where you may meet people who could benefit from your services i went on a cruise
not too long ago last few years now but i met a client there and that client ended up paying me 2
000 an hour for consulting services i made 66 000 because i met them on a cruise was that cruise
paid for oh yeah the cruise wasn't 66 000 okay so just being there and then being able to talk
to me and see the things i've done online and the amounts of sold millions of dollars of products
online they knew that that would be beneficial for their company so they hired me to work for
them number seven is you can partner with other consultants or other firms if there's another
consulting firm that does something similar to what you do but doesn't do what you do you
know maybe they work on seo and building sites but they have a lot of clients that need to learn
how to market online you could partner with them and vice versa when you get a client then you're
teaching them how to market online and they need some of these other services done you can refer
this client back to them so that you can kind of repay them for what they did for you number eight
is join groups there's a lot of facebook groups there's a lot of linkedin groups i'm sure there's
a lot of other places you can join groups but two of those are very very good for meeting clients
for going into let's say there's a group on facebook that's all about e-commerce and i go in
there and i give good information about e-commerce and i tell people what i've done in e-commerce and
i see other people's you know ads or i see other people's listings and i tell them how they can
improve those listings people are going to see me in there they're going to get to know me in there
and probably hire me as a consultant at some point so if you want to do something like that and find
more clients get where those clients would be get where they're asking questions and answer
some of those questions for them number nine offer to speak at meetings and conventions offer
to speak don't even charge somebody just say hey i want to go speak i want to help your audience out
believe me these people who run these conventions and things around the country they need good
speakers they need people who can get on stage and really turn on an audience and if you're good
at that uh then you should do it and if you're not good at that then you should learn okay because
that's what i did i had to learn how to speak in front of an audience i had to learn how to
impart that information and if you have this information you owe it to society to share it you
really do if you know how to make money online like what i do i owe it to people to share that
with them so that they can get the benefits of firing their boss okay but that i i owe it to
them to share that information with them so just check out anything that is in your industry
um that's a meeting that's a meet-up that's a convention contact the organizers of that and
let them know that you're willing to speak for free at their particular meetup or convention
or whatever it is and you will get some clients and what you can do when you're speaking at them
is you can you know offer some type of opt-in some type of download or whatever and you can also
build your email list while you're doing that so do that also and you can also get a whole
lot more clients out of something like that number 10 use online job listings now this is a
really pretty interesting thing a lot of companies think they need an employee they think
they need somebody to do their marketing they think they need somebody to run their
ads they think they need somebody to build websites for them when in fact what they really
need is a consultant to do this stuff for them so in many cases you know they may be advertising
a marketing director for a hundred thousand dollars a year and you can contact them and
say what is the marketing that you need done and it may be a few simple jobs that you could do
and charge them twenty or thirty thousand dollars and you would make a nice commission and they
would get the job done and not have the hassle of having another employee a lot of companies think
they need employees because they're not used to dealing with consultants if you're a consultant
and you can help out a lot of these businesses ideally you could do it for less money because
they don't have to pay you year round they only pay you when they need you to do particular
jobs it's a great great way to find clients and clients that didn't even know they wanted
to be clients but when you offer somebody you know services that's going to cost them 20
grand and they were willing to spend 100 grand guess what a lot of times they'll just jump on
top of that and in the meantime if they still want an employee to work full-time doing that
you could maybe assist them in finding somebody that wants to do that but in the meantime you can
fill their needs get the job done get the services done for them and you can move on to the next
client so i hope that helps you out it gives you 10 different ways 10 ways that you can get more
consulting clients none of these are hard to do all of these take effort right they're not
hard they just take effort so try them out i think you'll get good results i'd like to hear
what your results are if you would put in the comment section below i would really appreciate
that any questions any questions you may have about doing this i would also appreciate that if
you would put that in the comments section below i want to help you out are you a consultant if so
put in the comments below what kind of consulting you do what kind of fees do you charge people love
to see this they love to hear about it so if you put that below you're going to help out a lot of
people i also have a free course you can get below it's a 97 course absolutely free all you have to
do is click and learn no credit card required i also use a really good software and i do want to i
do want to to torn for a second it's called cartra i have a link below you can watch a video
on what cartridge does and if you need to do marketing online of any sort you need kartra
if you watch the video you'll understand why you don't have to give a credit card you don't
have to give your name an email none of that just watch the video but once you watch the video
if you use my link down there you can actually get karcher for one dollar and it will really
expedite any type of marketing you're doing trying to get you know consulting clients trying to sell
products anything you're trying to do get cartro i promise you you're gonna love it don't forget
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